Should Your Salon/Spa/Beauty Store be Using Facebook Places?

Our answer is a resounding ... Why not?  It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from the small effort it takes to set it up.  Also, many … [Read more...]

Your Website is Your Long-Term Best PR – Part 1

Part 1 of a 3 Part Series on Website Design & Creation The process of web concept, design and creation ... it's such a critical piece of the public relations and marketing mix today. It's no longer adequate for a website to be simply a beautiful on-line brochure and/or catalog. Websites must be a convenient, fast, easy-to-navigate platform for client interaction and impression. It's your … [Read more...]

New Features for BeautyPRpro

What Do You Think? You may not have noticed, but we added a feature to BeautyPRpro to make your visit to BeautyPRpro more convenient and for those of you with a blog, more Google productive for your own blog or web page. Bloggers, and those with websites especially take note - We also added the CommentLUV plug-in. Very good for those of you with your own blog. When you make a comment on a … [Read more...]

Are You Twittering?

Ouch! I've been a fuddy-duddy (Bet you haven't heard that word in a while).  I first heard about Twitter well over a year or so ago and my immediate reaction was, "puleeeze ... another texting toy" having nothing to do with salon, spa or beauty pr, and gave it no more thought than that.  I didn't see the gathering storm. While watching TV in the evenings, I spend an hour or so on my laptop … [Read more...]

The World Wide Web Is a Very ‘Sticky’ Place

Old adage in the PR business Never, Never, (repeat) Never, put anything 'in print' you wouldn’t want read by everyone in the whole wide world (that includes notes passed in class, letters to friends, emails, etc). Well surprise! . . . the World Wide Web and all its "New Media" derivatives are also today’s "in print". Facebook and LinkedIn, along with myriad webblogs and other of the forums for … [Read more...]

Show Yourself! – Get a ‘Gravatar’

Try it! It's fun. Sharon’s last post on how to make attending an industry event work harder for you and your business was important and well worth re-reading, but this post’s a little lighter. In today’s competitive world of garnering all the attention you can get, it’s not just the ‘big’ things you do that make a difference. Little innovations also ‘set you apart’. Here is a fun and easy thing … [Read more...]