Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at all. Of course everyone was on Facebook, but few people knew … [Read more...]
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3 Hot Ideas to Make You Cool News
Early Birds Get the Worms The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and ‘smart’ marketing! It’s not the future … it’s now! Although the mass appeal isn’t … [Read more...]
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New Features for BeautyPRpro
What Do You Think? You may not have noticed, but we added a feature to BeautyPRpro to make your visit to BeautyPRpro more convenient and for those of you with a blog, more Google productive for your own blog or web page. Bloggers, and those with websites especially take note - We also added the CommentLUV plug-in. Very good for those of you with your own blog. When you make a comment on a … [Read more...]
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Facebook: Beyond Friend-Ups, Chats, Photos and New Business Pitches
I love having found so many industry friends from over the years whom I get to see and speak with all too rarely during the busy industry events we attend. I get to see your smiling (and occasionally silly photo) faces peering back at me from my Facebook dashboard and it makes me smile inside. I feel closer to you because we are here ... being silly, having fun together. It's not only my old … [Read more...]
What You Need to Know About the Beauty PR Process
In our role as beauty PR specialists, Sharon and I keep an eye on several different worlds: The world of beauty and fashion. The world of esthetics and spas. The world of writers and editors (business, beauty & grooming, lifestyle, etc). The PR universe (buzz and trends in PR). Just as you read your industry and consumer publications and to stay abreast of influences and trends - so … [Read more...]
What Not to do in Public Places
Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a 'private' conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear? Oops. Good thing no one heard that. Or did they? An article (taken down from his blog in January, 2013) by former CBS News Correspondent David … [Read more...]