“If you always do what you always did, you will always get what you always got.” How many times have you read or heard that? More than once we’ll bet. It has to be several hundred times for me. Why do we see it so many times? Because it’s a universal truth and we all recognize it. It’s about me … every time I read it. But Then … You’re pooped at the end of a busy day. You really want … [Read more...]
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Magic Media Interview Moments-Are You Prepared?
Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions might change. OK, you’ve been doing your homework. You have been sending your local news releases out … [Read more...]
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Where Have All the Mentors Gone?
Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people's lives doing things that distinguish you from others in the crowd. You are a respected member of the community ... a player .. you do things 'differently'. That's 'unique'. I'll disagree with my guest poster's … [Read more...]
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Internet Press Release Distribution – A Primer
It Used to Be Simpler Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services. Bacon’s & Burelle’s (renamed Cision and Burelles Luce respectively). These industry biggies offer PR professionals and companies full-service media research, lists, & clipping & monitoring for … [Read more...]
What Not to do in Public Places
Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a 'private' conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear? Oops. Good thing no one heard that. Or did they? An article (taken down from his blog in January, 2013) by former CBS News Correspondent David … [Read more...]
Do-it-Yourself Public Relations?
When you get down to it, that's what BeautyPRpro is about. Sharon and I share what we know to get you on the right road, examine other industries for thought-provoking ideas to share, and offer up some inspiration to grow your confidence to go out there and get 'em yourself. It's all about advancing your public persona and salon/spa business without your having to hire a full-time Beauty PR firm … [Read more...]
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All The World’s a PR Stage – Are You Ready?
We're Guessing, No The previous post asked the "Supermarket Conversation" question :-). That's enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics. It’s been our experience in our classes that very few of us are ready to answer the ‘supermarket question’ off the top of our head. We do that exercise to make the point that … [Read more...]