Should Your Salon/Spa/Beauty Store be Using Facebook Places?

Our answer is a resounding ... Why not?  It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from the small effort it takes to set it up.  Also, many … [Read more...]

So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all. Of course everyone was on Facebook, but few people knew … [Read more...]

Is Your Salon or Spa ‘Beloved’ in Your Community?

This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, "How can I become better known by my local press and community?" 'Get Real' in the … [Read more...]

What Not to do in Public Places

Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a 'private' conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear?  Oops.  Good thing no one heard that.  Or did they? An article (taken down from his blog in January, 2013) by former CBS News Correspondent David … [Read more...]

The World Wide Web Is a Very ‘Sticky’ Place

Old adage in the PR business Never, Never, (repeat) Never, put anything 'in print' you wouldn’t want read by everyone in the whole wide world (that includes notes passed in class, letters to friends, emails, etc). Well surprise! . . . the World Wide Web and all its "New Media" derivatives are also today’s "in print". Facebook and LinkedIn, along with myriad webblogs and other of the forums for … [Read more...]