What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK? On that topic, here's a post … [Read more...]

Your Website is Your Best Long-Term PR-Part 2

Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. Rigney Graphics' portfolio and more information about the company may be … [Read more...]

Your Website is Your Long-Term Best PR – Part 1

Part 1 of a 3 Part Series on Website Design & Creation The process of web concept, design and creation ... it's such a critical piece of the public relations and marketing mix today. It's no longer adequate for a website to be simply a beautiful on-line brochure and/or catalog. Websites must be a convenient, fast, easy-to-navigate platform for client interaction and impression. It's your … [Read more...]

Salon Blog and Twitter – A Yummy Combination

Get 'Engaged' As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don't know about you yet, and keep you more 'connected' to all them ... regularly.  Today's social media tools allow us all to do that simply and economically. The Power of Example Doing … [Read more...]