Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments". Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte. Don't want to hear those two anymore. OK? On that topic, here's a post w … [Read more...]
What Not to do in Public Places
Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a 'private' conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear? Oops. Good thing no one heard that. Or did they? An article (taken down from his blog in January, 2013) by former CBS News Correspondent David … [Read more...]
Are You Twittering?
Ouch! I've been a fuddy-duddy (Bet you haven't heard that word in a while). I first heard about Twitter well over a year or so ago and my immediate reaction was, "puleeeze ... another texting toy" having nothing to do with salon, spa or beauty pr, and gave it no more thought than that. I didn't see the gathering storm. While watching TV in the evenings, I spend an hour or so on my laptop f … [Read more...]