Ever Have a Swishing Party?

PR  'old timers' (sorry about that) as well as 'newbies' should always be hunting for 'newsworthy' ideas, tips and tricks of the trade.  Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out and finding good resources out here in the blogosphere. "It's the Economy . . … [Read more...]

Two Killer Salon PR Ideas for Under $100

Motivate Your Staff Beyond Belief and Generate Great PR in the Process I have TWO HUGE IDEAS to recommend to start the New Year off right for you and your staff: Enter Your Salon Team into NAHA '09!  (Note Deadline To Enter: Feb 2nd) Show Your Staff 'I'm Not Just a Hairdresser', the 4-part Video Series from Vivienne Mackinder. Take it from us, these two steps you can take right now for … [Read more...]

Good PR in a Bad Economy

Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups - PR and advertising of course. It’s traditional! But, that’s good news for you!  Slowing economies are ripe with opportunity for ‘pr-creative’ smaller businesses. Think about it. Competition … [Read more...]

Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro

Beauty PR professionals attend industry events ‘differently’. It's how we maximize the 'show' experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming weekend (Nov 9-10). How can you turn an event … [Read more...]

Holiday Events Mean More PR

There is no time like the holidays . . . . . . to light up the festive spirit in your salon or spa for clients and staff . . . and the media! Motivating For The Clients! Motivating For Your Staff! Motivating For The Media! And with holiday season just around the corner, it’s time to think about some fun and festive in-salon events that may also enhance your chances of getting some local … [Read more...]