Top 10 Tips For Beauty Career Success

I love meeting amazing and straightforward people like Thia Breen.  She lifts me up with her own phenomenal beauty career success story but stops me cold with forehead-slapping simple solutions  to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How does Thia know about all that? She was one of those ‘other people’ once! I recently … [Read more...]

PR at its Best: Simple and Old-Fashioned

Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb.  Hand-written, imagine that.  Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today.  We stayed together and opened that piece.  We looked at the return address.  How 'old-fashioned'.  We left all the … [Read more...]

Your Website is Your Best Long-Term PR-Part 2

Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. Rigney Graphics' portfolio and more information about the company may be … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 2

Part 2 of a 2 part series Followers & Following In Part 1, Twitter ─ your 'Aha' Moment we looked at how to Twitter with a salon industry focus.  This part 2 is about who to follow and how to find the people you want to follow on Twitter. Who Do You Follow? Who you follow (and who you want to follow you) depends on why you are on Twitter in the first place.  Let's begin by making sure we … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 1

Part 1 of a 2 part series Twitter - Your 'Aha!' moment? OK gang. Many of you have confessed to being Twitter 'challenged'.  In our travels (and in the research) we've seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months.  No surprise. Twitter itself has not been that helpful to newbies and most people many don't have the motivation or time to … [Read more...]

Authenticity, Transparency, Privacy and Our Public Persona

Reach Out & Touch Someone We've written a number of blog posts on staying aware of your on-line legacy when participating in the social media  community (e.g. What Not to Do in Public Places and The World Wide Web is a Very Sticky Place).  The thrust of the posts was primarily to make you aware of the potential consequences of what you write in Facebook and on Twitter. But there is a whole … [Read more...]

HAIRCARE Live to Give – Damn Newsworthy!

Help for the Unemployed is News - Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their … [Read more...]

How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells

Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year.  Either you get it, or you don't.  Either you will do something with it … or you won't.  As always … the ball's in your court. If you don't get it ( or you get it, but don't do anything with it) … no problem, you'll be fine anyway. But, if you do get it, and really think about … [Read more...]

Your Website is Your Long-Term Best PR – Part 1

Part 1 of a 3 Part Series on Website Design & Creation The process of web concept, design and creation ... it's such a critical piece of the public relations and marketing mix today. It's no longer adequate for a website to be simply a beautiful on-line brochure and/or catalog. Websites must be a convenient, fast, easy-to-navigate platform for client interaction and impression. It's your … [Read more...]

Facebook: Beyond Friend-Ups, Chats, Photos and New Business Pitches

I love having found so many industry friends from over the years whom I get to see and speak with all too rarely during the busy industry events we attend.  I get to see your smiling (and occasionally silly photo) faces peering back at me from my Facebook dashboard and it makes me smile inside.  I feel closer to you because we are here ... being silly, having fun together. It's not only my old … [Read more...]