How Are You Perceived? Beauty industry old-timer or fresh-faced newcomer ... this is for you. Public relations helps to shape and cultivate how others perceive you. But before you can focus your 'public relations' on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Since public relations s … [Read more...]
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Salon PR Tip – Respect Editor’s Inboxes
You Think You Receive a Lot of Email? Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated. If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at … [Read more...]
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How Scary Is Your On-Line Reputation?
Care for Your Personal and Professional Brands Freedom of Speech? Sure! It’s a free country. Post whatever you want. But, there are consequences. Google, Bing, Yahoo, and MSN are voracious eaters. They digest and spit out whatever they find associated with your name. What you say (and do) online comes home to roost where you probably don’t want it. When you (or a friend) post ‘unco … [Read more...]
Salon Pro Facebook ‘Sins’ – Part I
Do You Use a Personal Facebook Profile for your Salon Industry Business? Many salon pros (and businesses) are using their Facebook personal profile for their professional side. You may have originally chosen to use your personal profile because: You could send ‘friend requests’ to anyone you wish (who will friend you back). You could comment on your ‘friends’ wall (if their wall allows it … [Read more...]
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Do Your Salon Clients Really Open Your Email?
Just because you write doesn’t mean you’re read ... How do you look through your incoming email pile after you’ve been away from your desk? you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’ fields stream int and the top window darkens with unread emails.. You sigh, and scan for clients, and “most urgent” .. (people or subject) – 95% + don’t fit this cate … [Read more...]
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Should Your Salon/Spa/Beauty Store be Using Facebook Places?
Our answer is a resounding ... Why not? It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from the small effort it takes to set it up. Also, many o … [Read more...]
So You Think You Can FaceBlogTwitLink?
Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at all. Of course everyone was on Facebook, but few people knew beyon … [Read more...]
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3 Hot Ideas to Make You Cool News
Early Birds Get the Worms The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and ‘smart’ marketing! It’s not the future … it’s now! Although the mass appeal isn’t totall … [Read more...]
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Internet Press Release Distribution – A Primer
It Used to Be Simpler Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services. Bacon’s & Burelle’s (renamed Cision and Burelles Luce respectively). These industry biggies offer PR professionals and companies full-service media research, lists, & clipping & monitoring for blogs … [Read more...]