Pay Day Yesterday! Like the “Starfish story” … we know we have done something important. We all work hard. You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles. We do what we do … over and over. We bring our experience and talent to the table every day for our friends and clients. We share our information, experience, and observations to help m … [Read more...]
And the ABCH Winners Are …..
Drum Roll Please We're announcing the winners :-) Were you in our "Make Your Clients Raving Facebook Fans" classes at the ABCH 'Energizing Summit' on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of 'Ultimate Imaging' for you and your business. That's a full and fabulous $7,500-value day you'll share with national PR consultants Sharon and … [Read more...]
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How To Become an ‘Overnight’ Salon PR Success
“The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”. More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I wo … [Read more...]
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Money in Your Beauty Industry Pocket
Takes Only 30 Seconds This is an unusual post for BeautyPRpro. We think you'll understand why we deviate from our usual offerings when you read just a little more. The action we ask is simple. Click this link and put a few extra bucks in your pocket. Well, not instantly, but eventually it means we will all will make a few sheckles more. The link above is to send a message to your elected … [Read more...]
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Should Your Salon/Spa/Beauty Store be Using Facebook Places?
Our answer is a resounding ... Why not? It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from the small effort it takes to set it up. Also, many o … [Read more...]
So You Think You Can FaceBlogTwitLink?
Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at all. Of course everyone was on Facebook, but few people knew beyon … [Read more...]
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Magic Media Interview Moments-Are You Prepared?
Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions might change. OK, you’ve been doing your homework. You have been sending your local news releases out re … [Read more...]
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3 Hot Ideas to Make You Cool News
Early Birds Get the Worms The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and ‘smart’ marketing! It’s not the future … it’s now! Although the mass appeal isn’t totall … [Read more...]
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Where Have All the Mentors Gone?
Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people's lives doing things that distinguish you from others in the crowd. You are a respected member of the community ... a player .. you do things 'differently'. That's 'unique'. I'll disagree with my guest poster's … [Read more...]
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Internet Press Release Distribution – A Primer
It Used to Be Simpler Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services. Bacon’s & Burelle’s (renamed Cision and Burelles Luce respectively). These industry biggies offer PR professionals and companies full-service media research, lists, & clipping & monitoring for blogs … [Read more...]