Out with the Old, In with the New

You Recommend Clients Change their Look, Don't You? “It is not necessary to change.  Survival is not mandatory.” -- William Edwards Deming (1900–1993) Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame ... Why not?  It’s a noble goal … and very doable for those willing to plan for, invest in, and put the sweat equity into obtaining it. You need a few basic … [Read more...]

PR at its Best: Simple and Old-Fashioned

Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb.  Hand-written, imagine that.  Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today.  We stayed together and opened that piece.  We looked at the return address.  How 'old-fashioned'.  We left all the … [Read more...]

Salon Blog and Twitter – A Yummy Combination

Get 'Engaged' As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don't know about you yet, and keep you more 'connected' to all them ... regularly.  Today's social media tools allow us all to do that simply and economically. The Power of Example Doing … [Read more...]

Compelling Copy Gets You Published

by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com.  Visit her website at betterwritinggroup.com. Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases in order to transform them into publishable articles.  And now, with … [Read more...]

Is Your Salon or Spa ‘Beloved’ in Your Community?

This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, "How can I become better known by my local press and community?" 'Get Real' in the … [Read more...]

Announcing Our ‘PR Planning’ and Free Press Releases Winners!

We were going to post earlier, but Sharon was in New York and unlike the song, time was not on our side before the Easter weekend.  Sorry :-( We know you've been tapping your fingers waiting to find out who receives our free PR planning package.  We won't keep you in suspense much longer, (you could skip to the bottom right now if you just can't wait) but we'd like to share the thinking and … [Read more...]

‘Real’ Networking: Your New BFF in a Bad Economy

As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold.  Local personal networking is a powerful tool to do that ... if you do it right! Networking Has To Be 'Real' To Be Right! OK, I admit it.  Even though I'm a publicist, I've never been big on networking gatherings and cool, chic mix-and-mingling events (all right ... I hate … [Read more...]

Trends – Launching Platform for Both PR and Salon/Spa Growth

Are You a Catalyst for Change? Back a while we posted Good PR in a Bad Economy. We looked at 'catching the wave' specifically relevant to consumers looking for 'value-added. But, there are trends galore for you to capitalize on. You simply have to recognize them early on. If you're seriously interested in gleaning more media attention (and clients), you must be prepared to feed both of them … [Read more...]

What You Need to Know About the Beauty PR Process

In our role as beauty PR specialists, Sharon and I keep an eye on several different worlds: The world of beauty and fashion. The world of esthetics and spas. The world of writers and editors (business, beauty & grooming, lifestyle, etc). The PR universe (buzz and trends in PR). Just as you read your industry and consumer publications and to stay abreast of influences and trends - so … [Read more...]

What Not to do in Public Places

Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a 'private' conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear?  Oops.  Good thing no one heard that.  Or did they? An article (taken down from his blog in January, 2013) by former CBS News Correspondent David … [Read more...]