Our answer is a resounding ... Why not? It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from the small effort it takes to set it up. Also, many o … [Read more...]
So You Think You Can FaceBlogTwitLink?
Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at all. Of course everyone was on Facebook, but few people knew beyon … [Read more...]
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Magic Media Interview Moments-Are You Prepared?
Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions might change. OK, you’ve been doing your homework. You have been sending your local news releases out re … [Read more...]
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3 Hot Ideas to Make You Cool News
Early Birds Get the Worms The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and ‘smart’ marketing! It’s not the future … it’s now! Although the mass appeal isn’t totall … [Read more...]
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Seize the PR Moment!
Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days. We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there's some solid career data to make a strong case for just how 'smart' a decision you made to those who … [Read more...]
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Where Have All the Mentors Gone?
Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people's lives doing things that distinguish you from others in the crowd. You are a respected member of the community ... a player .. you do things 'differently'. That's 'unique'. I'll disagree with my guest poster's … [Read more...]
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Your Attitude: Your Best and Worst Public Relations
Your attitude ... ... in every situation in life, is what sets the standard and the stage for what happens to you daily. What you get ... and what you don't get. This is true if you are being interviewed by an editor, working with a salon staff member, talking to your spouse, shopping in a store ... any conversation or personal exchange in your life. How you turn your 'lemons into lemonade' by … [Read more...]
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Internet Press Release Distribution – A Primer
It Used to Be Simpler Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services. Bacon’s & Burelle’s (renamed Cision and Burelles Luce respectively). These industry biggies offer PR professionals and companies full-service media research, lists, & clipping & monitoring for blogs … [Read more...]
Out with the Old, In with the New
You Recommend Clients Change their Look, Don't You? “It is not necessary to change. Survival is not mandatory.” -- William Edwards Deming (1900–1993) Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame ... Why not? It’s a noble goal … and very doable for those willing to plan for, invest in, and put the sweat equity into obtaining it. You need a few basic in … [Read more...]
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Here is One for the Road
Our friend Jerry Tyler has an amazing attitude toward life, his career, his industry and his family. Sharon and I are proud to call Jerry a friend and applaud his many contributions over his 35 + years in the industry to the lives of so many professionals in the industry, from students to wizened old pros. Thank you Jerry for your friendship, inspiration, and view of life in the world of beauty we … [Read more...]