How Are You Perceived? Beauty industry old-timer or fresh-faced newcomer ... this is for you. Public relations helps to shape and cultivate how others perceive you. But before you can focus your 'public relations' on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Since public relations s … [Read more...]
Salon PR Tip – Respect Editor’s Inboxes
You Think You Receive a Lot of Email? Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated. If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at … [Read more...]
A Shout-Out to our NAILERATTI as Fashion Trailblazers
The 'Naileratti' With New York Fashion Week (Feb. 7-11) upon us, and nail fashion coverage sharing the media spotlight, what better time to pay tribute to our talented nail peers and pioneers. They are the Naileratti (my term) … those who have turned the heads and earned the respect of the world’s leading fashion designers and media. It all happened for one very good reason; nail artists began … [Read more...]
Salon PR Tip – Understand Editorial Media Requirements
Online and Print are Two Different Beasts What looks fine on a computer screen is often totally unusable for print publication. We recommend you invest the time to learn about DPI (dots per inch) vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc. It's annoying (and time-wasting) when an editor asks for a print-ready i … [Read more...]
Sharing a Beautiful Day- Our Anniversary!
It's Our Wedding Anniversary! Normally I only post about stuff that's important to you. Today I post selfishly about something that is very important to me. A good number of you who subscribe here know us so I thought you'd enjoy this personal sharing. It is a large piece of who we are. Sharon and I have been together as partners in life for 31 years and partners in business for over 20 … [Read more...]
Salon Pro Facebook ‘Sins’ – Part I
Do You Use a Personal Facebook Profile for your Salon Industry Business? Many salon pros (and businesses) are using their Facebook personal profile for their professional side. You may have originally chosen to use your personal profile because: You could send ‘friend requests’ to anyone you wish (who will friend you back). You could comment on your ‘friends’ wall (if their wall allows it … [Read more...]