PR at its Best: Simple and Old-Fashioned

Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb.  Hand-written, imagine that.  Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today.  We stayed together and opened that piece.  We looked at the return address.  How 'old-fashioned'.  We left all the … [Read more...]

Your Website is Your Best Long-Term PR-Part 2

Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. Rigney Graphics' portfolio and more information about the company may be … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 2

Part 2 of a 2 part series Followers & Following In Part 1, Twitter ─ your 'Aha' Moment we looked at how to Twitter with a salon industry focus.  This part 2 is about who to follow and how to find the people you want to follow on Twitter. Who Do You Follow? Who you follow (and who you want to follow you) depends on why you are on Twitter in the first place.  Let's begin by making sure we … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 1

Part 1 of a 2 part series Twitter - Your 'Aha!' moment? OK gang. Many of you have confessed to being Twitter 'challenged'.  In our travels (and in the research) we've seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months.  No surprise. Twitter itself has not been that helpful to newbies and most people many don't have the motivation or time to … [Read more...]

HAIRCARE Live to Give – Damn Newsworthy!

Help for the Unemployed is News - Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their … [Read more...]

How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells

Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year.  Either you get it, or you don't.  Either you will do something with it … or you won't.  As always … the ball's in your court. If you don't get it ( or you get it, but don't do anything with it) … no problem, you'll be fine anyway. But, if you do get it, and really think about … [Read more...]

Your Website is Your Long-Term Best PR – Part 1

Part 1 of a 3 Part Series on Website Design & Creation The process of web concept, design and creation ... it's such a critical piece of the public relations and marketing mix today. It's no longer adequate for a website to be simply a beautiful on-line brochure and/or catalog. Websites must be a convenient, fast, easy-to-navigate platform for client interaction and impression. It's your … [Read more...]

Getting Passionate About Your industry – WOW!

Alex and I Are Passionate About Our Industry. We thought we'd share some of that with you in this post. It's something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own advice :-) I'm Still on a High What am I high about? We're fresh from the south steps of the California's State Capitol Building in … [Read more...]

Salon Blog and Twitter – A Yummy Combination

Get 'Engaged' As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don't know about you yet, and keep you more 'connected' to all them ... regularly.  Today's social media tools allow us all to do that simply and economically. The Power of Example Doing … [Read more...]

Consistency Counts

Being Consistent. "Look to make your course regular, that men may know beforehand what they may expect." - Francis Bacon Consistency means you are there, appearing at 'regular intervals' in the lives of your clients, and in the eyes of local editors and writers.  You are someone they can "count on" seeing and hearing from.  You are a part of their world ... consistently. Consistency alone … [Read more...]