Do Your Salon Clients Really Open Your Email?

Just because you write doesn’t mean you’re read ... How do you look through your incoming email pile after you’ve been away from your desk? you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’  fields stream int and the top window darkens with unread emails.. You sigh, and scan for clients, and “most urgent” .. (people or subject) – 95% + don’t fit this … [Read more...]

How To Become an ‘Overnight’ Salon PR Success

“The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I … [Read more...]

So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all. Of course everyone was on Facebook, but few people knew … [Read more...]

Magic Media Interview Moments-Are You Prepared?

Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well.  Only the questions might change. OK, you’ve been doing your homework. You have been sending your local news releases out … [Read more...]

3 Hot Ideas to Make You Cool News

Early Birds Get the Worms The media loves the ‘bleeding edge’.  News is about ‘new’ after all.  As always, it’s the ‘early bird that gets the worm’.  In this case the ‘worm’ is neighborhood, industry, and even national news pickup.  What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and ‘smart’ marketing!  It’s not the future … it’s now! Although the mass appeal isn’t … [Read more...]

Seize the PR Moment!

Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days.  We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there's some solid career data to make a strong case for just how 'smart' a decision you made to those … [Read more...]

Where Have All the Mentors Gone?

Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people's lives doing things that distinguish you from others in the crowd. You are a respected member of the community ... a player .. you do things 'differently'.  That's 'unique'. I'll disagree with my guest poster's … [Read more...]

Top 10 Tips For Beauty Career Success

I love meeting amazing and straightforward people like Thia Breen.  She lifts me up with her own phenomenal beauty career success story but stops me cold with forehead-slapping simple solutions  to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How does Thia know about all that? She was one of those ‘other people’ once! I recently … [Read more...]

The Most Powerful PR in the World – Bad Word of Mouth

At Lightning Speed in Today's World. We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the 'Guest Columnist' column himself this month.  That's unusual.  Obviously, he had something important to say. Mike's topic was about bad PR.  He was annoyed.  Annoyed enough to need to share it.  I reprint it (with his permission) in this post … [Read more...]

10 Deadly Sins Against Positive PR Perception

How Are You Perceived? Public relations helps to shape and cultivate how others perceive you.  But before you can focus your 'public relations' on others you need to shape and cultivate your story for yourself and be able to tell it effectively.  That means you need to envision ‘yourself’ clearly. Then, and only then, can you place it before others. Since public relations shapes ‘perception’ … [Read more...]