Where Have All the Mentors Gone?

Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people's lives doing things that distinguish you from others in the crowd. You are a respected member of the community ... a player .. you do things 'differently'.  That's 'unique'. I'll disagree with my guest poster's … [Read more...]

Your Attitude: Your Best and Worst Public Relations

Your attitude ... ...  in every situation in life, is what sets the standard and the stage for what happens to you daily. What you get ...  and what you don't get.  This is true if you are being interviewed by an editor, working with a salon staff member, talking to your spouse, shopping in a store ... any conversation or personal exchange in your life. How you turn your 'lemons into lemonade' by … [Read more...]

Internet Press Release Distribution – A Primer

It Used to Be Simpler Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services.  Bacon’s & Burelle’s  (renamed Cision and Burelles Luce respectively).  These industry biggies offer PR professionals and companies full-service  media research, lists, & clipping & monitoring for blogs … [Read more...]

Out with the Old, In with the New

You Recommend Clients Change their Look, Don't You? “It is not necessary to change.  Survival is not mandatory.” -- William Edwards Deming (1900–1993) Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame ... Why not?  It’s a noble goal … and very doable for those willing to plan for, invest in, and put the sweat equity into obtaining it. You need a few basic in … [Read more...]

Here is One for the Road

Our friend Jerry Tyler has an amazing attitude toward life, his career, his industry and his family. Sharon and I are proud to call Jerry a friend and applaud his many contributions over his 35 + years in the industry to the lives of so many professionals in the industry, from students to wizened old pros. Thank you Jerry for your friendship, inspiration, and view of life in the world of beauty we … [Read more...]

The Most Powerful PR in the World – Bad Word of Mouth

At Lightning Speed in Today's World. We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the 'Guest Columnist' column himself this month.  That's unusual.  Obviously, he had something important to say. Mike's topic was about bad PR.  He was annoyed.  Annoyed enough to need to share it.  I reprint it (with his permission) in this post beca … [Read more...]

PR at its Best: Simple and Old-Fashioned

Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb.  Hand-written, imagine that.  Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today.  We stayed together and opened that piece.  We looked at the return address.  How 'old-fashioned'.  We left all the oth … [Read more...]

Your Website is Your Best Long-Term PR-Part 2

Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. Rigney Graphics' portfolio and more information about the company may be … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 2

Part 2 of a 2 part series Followers & Following In Part 1, Twitter ─ your 'Aha' Moment we looked at how to Twitter with a salon industry focus.  This part 2 is about who to follow and how to find the people you want to follow on Twitter. Who Do You Follow? Who you follow (and who you want to follow you) depends on why you are on Twitter in the first place.  Let's begin by making sure we all … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 1

Part 1 of a 2 part series Twitter - Your 'Aha!' moment? OK gang. Many of you have confessed to being Twitter 'challenged'.  In our travels (and in the research) we've seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months.  No surprise. Twitter itself has not been that helpful to newbies and most people many don't have the motivation or time to scr … [Read more...]