When Were You Happy Right Down to Your Very Soul?

Pay Day Yesterday! Like the “Starfish story” … we know we have done something important. We all work hard.  You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles.  We do what we do … over and over. We bring our experience and talent to the table every day for our friends and clients.  We share our information, experience, and observations to help … [Read more...]

Are You a Self-Sabotaging Salon Pro?

Just talk ... It's upsetting. ... and it always makes us sad. The wishers ... the dreamers .... the pretenders ... the talkers .... so very few actual starters. So many stylists talk a good game.  They talk about about stepping out from the crowd.  They talk about what they are going to do for themselves tomorrow.  They talk about entering the 'big pool' ... NAHA or the Contessas, or some … [Read more...]

Do Your Salon Clients Really Open Your Email?

Just because you write doesn’t mean you’re read ... How do you look through your incoming email pile after you’ve been away from your desk? you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’  fields stream int and the top window darkens with unread emails.. You sigh, and scan for clients, and “most urgent” .. (people or subject) – 95% + don’t fit this … [Read more...]

How To Become an ‘Overnight’ Salon PR Success

“The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I … [Read more...]

Money in Your Beauty Industry Pocket

Takes Only 30 Seconds This is an unusual post for BeautyPRpro. We think you'll understand why we deviate from our usual offerings when you read just a little more.  The action we ask is simple. Click this link and put a few extra bucks in your pocket. Well, not instantly, but eventually it means we will all will make a few sheckles more. The link above is to send a message to your elected … [Read more...]

Making Your Salon PR ‘Larger-Than-Life’ In a Smaller Market

Your 'Appearance' is a Basic Salon PR Ingredient Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can: Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections … [Read more...]

Should Your Salon/Spa/Beauty Store be Using Facebook Places?

Our answer is a resounding ... Why not?  It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from the small effort it takes to set it up.  Also, many … [Read more...]

So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all. Of course everyone was on Facebook, but few people knew … [Read more...]

Magic Media Interview Moments-Are You Prepared?

Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well.  Only the questions might change. OK, you’ve been doing your homework. You have been sending your local news releases out … [Read more...]

3 Hot Ideas to Make You Cool News

Early Birds Get the Worms The media loves the ‘bleeding edge’.  News is about ‘new’ after all.  As always, it’s the ‘early bird that gets the worm’.  In this case the ‘worm’ is neighborhood, industry, and even national news pickup.  What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and ‘smart’ marketing!  It’s not the future … it’s now! Although the mass appeal isn’t … [Read more...]