Welcome to BeautyPRpro

Thanks for stopping by ..

A little background about us on this page …  Or, just skip it and jump right in to the blog.

We are Sharon Esche and Alexander Irving and as Esche & Alexander Public Relations, have been a Beauty PR team in the industry for … well … quite a while. You can read more about us on our About BeautyPRpro page.

Esche & Alexander Public Relations is our agency. Over the years we’ve represented the ‘biggies’, the ‘newbies’, and both start-ups and upstarts that became the biggies.  If you’d like to know more about the agency you can visit the Esche & Alexander PR website.

BeautyPRpro – The Blog

The idea for the blog spawned from the need to find a better way help industry friends improve their media coverage.  Not everyone can afford to hire a full-time PR agency right off the bat.  BeautyPRpro is a good option to get the info and guidance you need without breaking the piggy bank.

We’re always happy to answer questions, but there’s only so much phone time available and the blog really extends our reach and the number of people we can help.

So many talented people simply aren’t communicating their own newsworthiness. Great talent, great work, great people, just not doing the right stuff, at the right time to get good media pick-up.

The blog covers everything from:

• Getting Ready for PR
• Seeing Yourself through the Eyes of Your Clients and the Media
• Becoming Newsworthy
• Tools of Attraction
• Practical Ideas for Newsworthy Happenings
• Understanding the PR process
• Dos and Don’ts for Local Media Success
• PR as Motivation for Clients, Staff and Media
• Finding Inspiration
• Blogging
• Twitter
• Facebook

… and much more

We hope you enjoy the blog and find it helpful to you in the process of getting more good press for you and your business. Get a free subscription to BeautyPRpro here.

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Connect with Us

Thanks for visiting – and if you haven’t already LIKE BeautyPRpro on Facebook or our personal prfiles as Alex and Sharon, and LinkedIn (Alex and Sharon.  You can also follow us on Twitter.

Now, off to the blog. Have fun! Learn something! Get some press!