We thought you’d appreciate a little background …
Or, you can just skip this page and jump right in.
We are Sharon Esche and Alexander Irving and we have been a Beauty PR team in the industry for quite a while. You can read more about us on our About BeautyPRpro page.
Esche & Alexander Public Relations is our agency. Over the years we’ve represented the ‘biggies’, the ‘newbies’, and both start-ups and upstarts that became the biggies. If you’d like to know more about the agency you can visit the Esche & Alexander PR website.
BeautyPRpro – The Blog
The idea for the blog spawned from the need to find a better way help industry friends improve their media coverage. Not everyone can afford to hire a full-time PR agency right off the bat. BeautyPRpro is a good option to get the info and guidance you need without breaking the piggy bank.
We’re always happy to answer questions, but there’s only so much phone time available and the blog really extends our reach and the number of people we can help.
So many talented people simply aren’t communicating their own newsworthiness. Great talent, great work, great people, just not doing the right stuff, at the right time to get good media pick-up.
The blog covers everything from:
- Getting Ready for PR
- Seeing Yourself through the Eyes of Your Clients and the Media
- Becoming Newsworthy
- Tools of Attraction
- Practical Ideas for Newsworthy Happenings
- Understanding the PR process
- Dos and Don’ts for Local Media Success
- PR as Motivation for Clients, Staff and Media
- Finding Inspiration
- Blogging
… and much more
We hope you enjoy the blog and find it helpful to you in the process of getting more good press for you and your business. Get a free subscription to BeautyPRpro here.
New to Blogs – Need Help?
If you’re not familiar with navigating and reading a blog, visit our help page. You’ll be a pro in 60 seconds.
Connect with Us
Thanks for visiting – and if you’re not already, follow us on Twitter.
We’re also happily on Facebook as Alex and Sharon, and LinkedIn (Alex and Sharon)
Now, go to the blog. Have fun! Learn something! Get some press!
