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A little background about us, or skip it and just jump right in.
We are Sharon Esche and Alexander Irving, and as Esche & Alexander Public Relations, have been a Beauty PR team in the industry for … well … quite a while. 🙂 You can read more about us on our About BeautyPRpro page.
Esche & Alexander Public Relations is our agency. Over the years we’ve represented the ‘biggies’, the ‘newbies’, and both start-ups and upstarts that became the biggies. If you’d like to know more you can visit the Esche & Alexander PR website.
BeautyPRpro – The Blog
The idea for the blog spawned from the need to find a better way help industry friends improve their media coverage. Not everyone can afford to hire a full-time PR agency. BeautyPRpro is a way to get the info and guidance you need without breaking the piggy bank.
So many talented people simply aren’t communicating their newsworthiness. Great talent, great work, great people, just not doing the right stuff, at the right time to get good media pick-up.
A few samples of posts from the past:
- Getting Ready for PR
- Seeing Yourself through the Eyes of Your Clients and the Media
- Becoming Newsworthy
- Tools of Attraction
- Practical Ideas for Newsworthy Happenings
- Understanding the PR process
- Dos and Don’ts for Local Media Success
- PR as Motivation for Clients, Staff and Media
- Finding Inspiration
… and much more
We hope you enjoy the blog and find it helpful to you in the process of getting more good press for you and your business. Get a free subscription to BeautyPRpro here.
Connect with Us
Now, off to the blog. Have fun! Learn something! Get some press!