So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all. Of course everyone was on Facebook, but few people knew … [Read more...]

Magic Media Interview Moments-Are You Prepared?

Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well.  Only the questions might change. OK, you’ve been doing your homework. You have been sending your local news releases out … [Read more...]

Where Have All the Mentors Gone?

Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people's lives doing things that distinguish you from others in the crowd. You are a respected member of the community ... a player .. you do things 'differently'.  That's 'unique'. I'll disagree with my guest poster's … [Read more...]

Your Attitude: Your Best and Worst Public Relations

Your attitude ... ...  in every situation in life, is what sets the standard and the stage for what happens to you daily. What you get ...  and what you don't get.  This is true if you are being interviewed by an editor, working with a salon staff member, talking to your spouse, shopping in a store ... any conversation or personal exchange in your life. How you turn your 'lemons into lemonade' by … [Read more...]

Internet Press Release Distribution – A Primer

It Used to Be Simpler Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services.  Bacon’s & Burelle’s  (renamed Cision and Burelles Luce respectively).  These industry biggies offer PR professionals and companies full-service  media research, lists, & clipping & monitoring for … [Read more...]

The Most Powerful PR in the World – Bad Word of Mouth

At Lightning Speed in Today's World. We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the 'Guest Columnist' column himself this month.  That's unusual.  Obviously, he had something important to say. Mike's topic was about bad PR.  He was annoyed.  Annoyed enough to need to share it.  I reprint it (with his permission) in this post … [Read more...]

HAIRCARE Live to Give – Damn Newsworthy!

Help for the Unemployed is News - Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their … [Read more...]

How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells

Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year.  Either you get it, or you don't.  Either you will do something with it … or you won't.  As always … the ball's in your court. If you don't get it ( or you get it, but don't do anything with it) … no problem, you'll be fine anyway. But, if you do get it, and really think … [Read more...]

Getting Passionate About Your industry – WOW!

Alex and I Are Passionate About Our Industry. We thought we'd share some of that with you in this post. It's something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own advice :-) I'm Still on a High What am I high about? We're fresh from the south steps of the California's State Capitol Building in … [Read more...]

Salon Blog and Twitter – A Yummy Combination

Get 'Engaged' As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don't know about you yet, and keep you more 'connected' to all them ... regularly.  Today's social media tools allow us all to do that simply and economically. The Power of Example Doing … [Read more...]

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