‘Real’ Networking: Your New BFF in a Bad Economy

As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold.  Local personal networking is a powerful tool to do that ... if you do it right! Networking Has To Be 'Real' To Be Right! OK, I admit it.  Even though I'm a publicist, I've never been big on networking gatherings and cool, chic mix-and-mingling events (all right ... I hate … [Read more...]

The PR Power of Blogging for Salons

I Never Really Understood Blogging Our industry community got a later start with computers in our businesses and lives.  That's not a criticism, just a fact.  It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life.  I speculate that's because creative people are right-brained, and technology is not … [Read more...]

Beauty PR Opportunities Galore this Weekend

We'll See you There. If you're within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there.  ISSE is a golden opportunity to gather up great PR material and opportunities for you, and your salon/spa. But before you pack and go, read Sharon's top 10 PR suggestions for getting the most … [Read more...]

What You Need to Know About the Beauty PR Process

In our role as beauty PR specialists, Sharon and I keep an eye on several different worlds: The world of beauty and fashion. The world of esthetics and spas. The world of writers and editors (business, beauty & grooming, lifestyle, etc). The PR universe (buzz and trends in PR). Just as you read your industry and consumer publications and to stay abreast of influences and … [Read more...]

Are You Twittering?

Ouch! I've been a fuddy-duddy (Bet you haven't heard that word in a while).  I first heard about Twitter well over a year or so ago and my immediate reaction was, "puleeeze ... another texting toy" having nothing to do with salon, spa or beauty pr, and gave it no more thought than that.  I didn't see the gathering storm. While watching TV in the evenings, I spend an hour or so on my laptop … [Read more...]

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