The PR Power of Blogging for Salons

I Never Really Understood Blogging Our industry community got a later start with computers in our businesses and lives.  That's not a criticism, just a fact.  It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life.  I speculate that's because creative people are right-brained, and technology is not … [Read more...]

Twitter for On-Line Scheduling or What?

Get it While it's Hot! Chris Brogan (@chrisbrogan on Twitter, and chrisbrogan.com on his blog), is a person we suggested you follow on Twitter in our recent Twitter blog post . He just tweeted a very hot idea he found on Mr. Tweet (don't ask...we'll explain later). Within hours it's been retweeted over 200 times by others who think it's a cool idea too. We suggest you hurry before your … [Read more...]

Beauty PR Opportunities Galore this Weekend

We'll See you There. If you're within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there.  ISSE is a golden opportunity to gather up great PR material and opportunities for you, and your salon/spa. But before you pack and go, read Sharon's top 10 PR suggestions for getting the most … [Read more...]

What Not to do in Public Places

Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a 'private' conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear?  Oops.  Good thing no one heard that.  Or did they? An article (taken down from his blog in January, 2013) by former CBS News Correspondent David … [Read more...]

PR isn’t Just About Media

We often forget that PR strategically impacts every level of our organizations. It's not only about the consumer or your client, it's about your staff too. After all, it's their perceptions, attitudes and actions that 'color' your client's lives as well as their hair every day (pardon the pun). There's not much for me to say about this except ... Watch it, take it in. What does it mean to … [Read more...]

Are You Twittering?

Ouch! I've been a fuddy-duddy (Bet you haven't heard that word in a while).  I first heard about Twitter well over a year or so ago and my immediate reaction was, "puleeeze ... another texting toy" having nothing to do with salon, spa or beauty pr, and gave it no more thought than that.  I didn't see the gathering storm. While watching TV in the evenings, I spend an hour or so on my laptop … [Read more...]

Do-it-Yourself Public Relations?

When you get down to it, that's what BeautyPRpro is about.  Sharon and I share what we know to get you on the right road, examine other industries for thought-provoking ideas to share, and offer up some inspiration to grow your confidence to go out there and get 'em yourself.  It's all about advancing your public persona and salon/spa business without your having to hire a full-time Beauty PR firm … [Read more...]

Ever Have a Swishing Party?

PR  'old timers' (sorry about that) as well as 'newbies' should always be hunting for 'newsworthy' ideas, tips and tricks of the trade.  Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out and finding good resources out here in the blogosphere. "It's the Economy . . … [Read more...]

Two Killer Salon PR Ideas for Under $100

Motivate Your Staff Beyond Belief and Generate Great PR in the Process I have TWO HUGE IDEAS to recommend to start the New Year off right for you and your staff: Enter Your Salon Team into NAHA '09!  (Note Deadline To Enter: Feb 2nd) Show Your Staff 'I'm Not Just a Hairdresser', the 4-part Video Series from Vivienne Mackinder. Take it from us, these two steps you can take right now for … [Read more...]

Good PR in a Bad Economy

Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups - PR and advertising of course. It’s traditional! But, that’s good news for you!  Slowing economies are ripe with opportunity for ‘pr-creative’ smaller businesses. Think about it. Competition … [Read more...]

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