Is This You? Just … so busy.

“If you always do what you always did, you will always get what you always got.” How many times have you read or heard that? More than once we’ll bet. It has to be several hundred times for me. Why do we see it so many times?  Because it’s a universal truth and we all recognize it.  It’s about me … every time I read it.  But Then … You’re pooped at the end of a busy day.  You really want … [Read more...]

Seize the PR Moment!

Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days.  We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there's some solid career data to make a strong case for just how 'smart' a decision you made to those … [Read more...]

PR at its Best: Simple and Old-Fashioned

Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb.  Hand-written, imagine that.  Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today.  We stayed together and opened that piece.  We looked at the return address.  How 'old-fashioned'.  We left all the … [Read more...]

HAIRCARE Live to Give – Damn Newsworthy!

Help for the Unemployed is News - Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their … [Read more...]

Consistency Counts

Being Consistent. "Look to make your course regular, that men may know beforehand what they may expect." - Francis Bacon Consistency means you are there, appearing at 'regular intervals' in the lives of your clients, and in the eyes of local editors and writers.  You are someone they can "count on" seeing and hearing from.  You are a part of their world ... consistently. Consistency alone … [Read more...]

Announcing Our ‘PR Planning’ and Free Press Releases Winners!

We were going to post earlier, but Sharon was in New York and unlike the song, time was not on our side before the Easter weekend.  Sorry :-( We know you've been tapping your fingers waiting to find out who receives our free PR planning package.  We won't keep you in suspense much longer, (you could skip to the bottom right now if you just can't wait) but we'd like to share the thinking and … [Read more...]

Keep Local Press Focus On You – 10 ‘To Do’s & ‘To Don’ts’

No Matter How Busy You Get With Other Things, Keep Your Sights on the Local Press - And They'll Keep Their Sights On You! It doesn't matter how many salons or spas are in your town - you need to stay creative in keeping in touch with your local newspapers, magazines, anchors, and TV segment producers.  Keep up that great consistent effort on your part to keep showing up in clever, relevant ways … [Read more...]

Cutting Expenses in a Crazy Economy? “Don’t Cut Your PR!” Say Beauty Experts

As a 'beauty PR pro', I pray that businesses in the beauty industry don't cut down on public relations when cutting down on expenses in this crazy economy. Imagine my ABSOLUTE DELIGHT to hear three top beauty professionals in the last couple of weeks literally answer my prayers (looks like I won't have to quit my day job after all <g>).  What are they saying? "Whatever you do, don't cut … [Read more...]

‘Real’ Networking: Your New BFF in a Bad Economy

As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold.  Local personal networking is a powerful tool to do that ... if you do it right! Networking Has To Be 'Real' To Be Right! OK, I admit it.  Even though I'm a publicist, I've never been big on networking gatherings and cool, chic mix-and-mingling events (all right ... I hate … [Read more...]

Trends – Launching Platform for Both PR and Salon/Spa Growth

Are You a Catalyst for Change? Back a while we posted Good PR in a Bad Economy. We looked at 'catching the wave' specifically relevant to consumers looking for 'value-added. But, there are trends galore for you to capitalize on. You simply have to recognize them early on. If you're seriously interested in gleaning more media attention (and clients), you must be prepared to feed both of them … [Read more...]

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