Is This You? Just … so busy.

“If you always do what you always did, you will always get what you always got.” How many times have you read or heard that? More than once we’ll bet. It has to be several hundred times for me. Why do we see it so many times?  Because it’s a universal truth and we all recognize it.  It’s about me … every time I read it.  But Then … You’re pooped at the end of a busy day.  You really want … [Read more...]

Goodbye Boring Cut-A-Thons!

What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us: "I think perhaps we are not doing things that are "press" worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon.  It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly … [Read more...]

Magic Media Interview Moments-Are You Prepared?

Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well.  Only the questions might change. OK, you’ve been doing your homework. You have been sending your local news releases out … [Read more...]

PR at its Best: Simple and Old-Fashioned

Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb.  Hand-written, imagine that.  Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today.  We stayed together and opened that piece.  We looked at the return address.  How 'old-fashioned'.  We left all the … [Read more...]

HAIRCARE Live to Give – Damn Newsworthy!

Help for the Unemployed is News - Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their … [Read more...]

Consistency Counts

Being Consistent. "Look to make your course regular, that men may know beforehand what they may expect." - Francis Bacon Consistency means you are there, appearing at 'regular intervals' in the lives of your clients, and in the eyes of local editors and writers.  You are someone they can "count on" seeing and hearing from.  You are a part of their world ... consistently. Consistency alone … [Read more...]

Is Your Salon or Spa ‘Beloved’ in Your Community?

This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, "How can I become better known by my local press and community?" 'Get Real' in the … [Read more...]

Susan Boyle: The Biggest YouTube Sensation Ever?

Wow!  Multi-millions of views on YouTube.  Susan Boyle's appearance on "Britains Have Talent" has captured the world's attention ... and moved millions to tears.  Everybody who saw was affected ... everybody. Why?  What touched us so deep down we were forced to watch it beginning to end more than once?  What 'possessed' us to immediately tell our friends about it and insist they watch?  What … [Read more...]

Announcing Our ‘PR Planning’ and Free Press Releases Winners!

We were going to post earlier, but Sharon was in New York and unlike the song, time was not on our side before the Easter weekend.  Sorry :-( We know you've been tapping your fingers waiting to find out who receives our free PR planning package.  We won't keep you in suspense much longer, (you could skip to the bottom right now if you just can't wait) but we'd like to share the thinking and … [Read more...]

Keep Local Press Focus On You – 10 ‘To Do’s & ‘To Don’ts’

No Matter How Busy You Get With Other Things, Keep Your Sights on the Local Press - And They'll Keep Their Sights On You! It doesn't matter how many salons or spas are in your town - you need to stay creative in keeping in touch with your local newspapers, magazines, anchors, and TV segment producers.  Keep up that great consistent effort on your part to keep showing up in clever, relevant ways … [Read more...]

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