By Alexander Irving —
  What is a Newsworthy Salon Fundraiser?
A talented salon owner/manager asked us:
“I think perhaps we are not doing things that are “press” worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon. It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly connects with, and cares about. Then it’s about getting everyone on board, or just finding something they are willing it give up a day of their weekend, or an evening to [...]
… Continue reading Die! Cut-A-Thon … Die!
By Alexander Irving —
 Brushing Up Your Interview Skills
Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions might change.
OK, you’ve been doing your homework.
You have been sending your local news releases out regularly when suddenly one day the front desk calls and tells you a local TV news person you’ve been wooing (who noticed you originally because you sent them a [...]
… Continue reading Magic Media Interview Moments-Are You Prepared?
By Alexander Irving —
 Today was unusual.
We got a hand-written card in the mail.
It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time.
We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together and opened that piece. We looked at the return address. How ‘old-fashioned’. We left all the other mail for later.
It was short, sweet, and thoughtful. We commented on it and discussed that person and (I assume both) thought to ourselves, ” Gee, they found this [...]
… Continue reading PR at its Best: Simple and Old-Fashioned
By Alexander Irving —
 Help for the Unemployed is News – Catch the Wave!
Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage.
Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their “HAIRCARE” Live to Give charitable organization with a national kick-off event hosted by Maurice’s former Sassoon colleague Daniel Rizzardi at his Secrets Salon in Charlotte, North Carolina. Along with approximately 25 Charlotte NC stylists volunteering their services, the [...]
… Continue reading HAIRCARE Live to Give – Damn Newsworthy!
By Alexander Irving —
 Being Consistent.
“Look to make your course regular, that men may know beforehand what they may expect.” – Francis Bacon
Consistency means you are there, appearing at ‘regular intervals’ in the lives of your clients, and in the eyes of local editors and writers. You are someone they can “count on” seeing and hearing from. You are a part of their world … consistently.
Consistency alone can make a huge difference between you and the ‘other guy’.
People experience your consistency in a number of ways. Clients, by the fact that they have the same memorable ‘experience’ every time they [...]
… Continue reading Consistency Counts
By Alexander Irving —
 This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become better known by my local press and community?”
‘Get Real’ in the Neighborhood
Good people and businesses ‘stand out’ in their community. They are more than just a place to go for products or services. They are part of the fabric of life in [...]
… Continue reading Is Your Salon or Spa ‘Beloved’ in Your Community?
By Alexander Irving —
 Wow! Multi-millions of views on YouTube. Susan Boyle’s appearance on “Britains Have Talent” has captured the world’s attention … and moved millions to tears. Everybody who saw was affected … everybody.
Why? What touched us so deep down we were forced to watch it beginning to end more than once? What ‘possessed’ us to immediately tell our friends about it and insist they watch? What inspired that audience to turn around so quickly to cheer and support rather than jeer and ridicule.
Was it her singing voice? I suspect not. A very good voice for sure, but so is Celine [...]
… Continue reading Susan Boyle: The Biggest YouTube Sensation Ever?
By Alexander Irving —
 We were going to post earlier, but Sharon was in New York and unlike the song, time was not on our side before the Easter weekend. Sorry
We know you’ve been tapping your fingers waiting to find out who receives our free PR planning package. We won’t keep you in suspense much longer, (you could skip to the bottom right now if you just can’t wait) but we’d like to share the thinking and doing process of PR planning for those of you that didn’t win this time. What exactly did our winner win? How can you develop your [...]
… Continue reading Announcing Our ‘PR Planning’ and Free Press Releases Winners!
By Sharon Esche Irving —
 No Matter How Busy You Get With Other Things, Keep Your Sights on the Local Press – And They’ll Keep Their Sights On You!
It doesn’t matter how many salons or spas are in your town – you need to stay creative in keeping in touch with your local newspapers, magazines, anchors, and TV segment producers. Keep up that great consistent effort on your part to keep showing up in clever, relevant ways that keep them turning their attention your way. Notice that I said ‘consistent’ … not ‘constant’ when it comes to sending them one-page press releases (max) or [...]
… Continue reading Keep Local Press Focus On You – 10 ‘To Do’s & ‘To Don’ts’
By Sharon Esche Irving —
 As a ‘beauty PR pro’, I pray that businesses in the beauty industry don’t cut down on public relations when cutting down on expenses in this crazy economy. Imagine my ABSOLUTE DELIGHT to hear three top beauty professionals in the last couple of weeks literally answer my prayers (looks like I won’t have to quit my day job after all <g>). What are they saying?
“Whatever you do, don’t cut down on your PR effort…don’t mess with your ‘image’ and ‘credibility’ in front of the consumer! Keep your PR intact and if you have to cut anywhere in communications, make [...]
… Continue reading Cutting Expenses in a Crazy Economy? “Don’t Cut Your PR!” Say Beauty Experts
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