Goodbye Boring Cut-A-Thons!

What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us: "I think perhaps we are not doing things that are "press" worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon.  It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly … [Read more...]

Your Attitude: Your Best and Worst Public Relations

Your attitude ... ...  in every situation in life, is what sets the standard and the stage for what happens to you daily. What you get ...  and what you don't get.  This is true if you are being interviewed by an editor, working with a salon staff member, talking to your spouse, shopping in a store ... any conversation or personal exchange in your life. How you turn your 'lemons into lemonade' by … [Read more...]

Getting Passionate About Your industry – WOW!

Alex and I Are Passionate About Our Industry. We thought we'd share some of that with you in this post. It's something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own advice :-) I'm Still on a High What am I high about? We're fresh from the south steps of the California's State Capitol Building in … [Read more...]

PR isn’t Just About Media

We often forget that PR strategically impacts every level of our organizations. It's not only about the consumer or your client, it's about your staff too. After all, it's their perceptions, attitudes and actions that 'color' your client's lives as well as their hair every day (pardon the pun). There's not much for me to say about this except ... Watch it, take it in. What does it mean to … [Read more...]

Two Killer Salon PR Ideas for Under $100

Motivate Your Staff Beyond Belief and Generate Great PR in the Process I have TWO HUGE IDEAS to recommend to start the New Year off right for you and your staff: Enter Your Salon Team into NAHA '09!  (Note Deadline To Enter: Feb 2nd) Show Your Staff 'I'm Not Just a Hairdresser', the 4-part Video Series from Vivienne Mackinder. Take it from us, these two steps you can take right now for … [Read more...]

All The World’s a PR Stage – Are You Ready?

We're Guessing, No The previous post asked the "Supermarket Conversation" question :-). That's enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics. It’s been our experience in our classes that very few of us are ready to answer the ‘supermarket question’ off the top of our head. We do that exercise to make the point that … [Read more...]

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