Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media.
What if you were to build relationships with several fashion boutiques/stores in the area that retail the kinds of clothing your clients would be interested in? Perhaps you could start pulling together total ‘looks’ for your clients and their customers, creating special combo pricing ideas for clients/customers [...]
… Continue reading Newsworthy ‘Added Value’ for Your Clients – the Total ‘Look’
PR ’old timers’ (sorry about that) as well as ‘newbies’ should always be hunting for ‘newsworthy’ ideas, tips and tricks of the trade. Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out and finding good resources out here in the blogosphere.
“It’s the Economy . . .”
Remember our “Catch the Wave” post of a few weeks ago that focused on using a current hot trend to boost your chances of getting your news picked up? Well here’s [...]
… Continue reading Ever Have a Swishing Party?
There is no time like the holidays . . .
. . . to light up the festive spirit in your salon or spa for clients and staff . . . and the media!
Motivating For The Clients! Motivating For Your Staff! Motivating For The Media!
And with holiday season just around the corner, it’s time to think about some fun and festive in-salon events that may also enhance your chances of getting some local coverage!.
These ‘something special’ events don’t need to be huge or cost a fortune. Just get creative and remember that it’s not so [...]
… Continue reading Holiday Events Mean More PR