Die! Cut-A-Thon … Die!

By Alexander Irving — 2 of you commented - join the conversation!
Newsworthy Salon PR and Salon Fundraiser

What is a Newsworthy Salon Fundraiser?

A talented salon owner/manager asked us:

“I think perhaps we are not doing things that are “press” worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon.  It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly connects with, and cares about.  Then it’s about getting everyone on board, or just finding something they are willing it give up a day of their weekend, or an evening to [...]

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HAIRCARE Live to Give – Damn Newsworthy!

By Alexander Irving — 9 of you commented - join the conversation!
pr-surfing

Help for the Unemployed is News – Catch the Wave!

Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage.

Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their “HAIRCARE” Live to Give charitable organization with a national kick-off event hosted by Maurice’s former Sassoon colleague Daniel Rizzardi at his Secrets Salon in Charlotte, North Carolina.  Along with approximately 25 Charlotte NC stylists volunteering their services, the [...]

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Is Your Salon or Spa ‘Beloved’ in Your Community?

By Alexander Irving — 4 of you commented - join the conversation!
Beautyprpro - standing out from the crowd

This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become better known by my local press and community?”

‘Get Real’ in the Neighborhood

Good people and businesses ‘stand out’ in their community.  They are more than just a place to go for products or services.  They are part of the fabric of life in [...]

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Newsworthy ‘Added Value’ for Your Clients – the Total ‘Look’

By Sharon Esche Irving — 3 of you commented - join the conversation!
A Fashion Look

Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media.

What if you were to build relationships with several fashion boutiques/stores in the area that retail the kinds of clothing your clients would be interested in?  Perhaps you could start pulling together total ‘looks’ for your clients and their customers, creating special combo pricing ideas for clients/customers [...]

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Ever Have a Swishing Party?

By Alexander Irving — 1 comment so far
swishing_party1

PR  ’old timers’ (sorry about that) as well as ‘newbies’ should always be hunting for ‘newsworthy’ ideas, tips and tricks of the trade.  Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out and finding good resources out here in the blogosphere.

“It’s the Economy . . .”

Remember our “Catch the Wave” post of a few weeks ago that focused on using a current hot trend to boost your chances of getting your news picked up? Well here’s [...]

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Holiday Events Mean More PR

By Sharon Esche Irving — 2 of you commented - join the conversation!

There is no time like the holidays . . .

. . . to light up the festive spirit in your salon or spa for clients and staff . . . and the media!

Motivating For The Clients! Motivating For Your Staff! Motivating For The Media!

And with holiday season just around the corner, it’s time to think about some fun and festive in-salon events that may also enhance your chances of getting some local coverage!.

These ‘something special’ events don’t need to be huge or cost a fortune. Just get creative and remember that it’s not so [...]

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