Seize the PR Moment!

Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days.  We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there's some solid career data to make a strong case for just how 'smart' a decision you made to those … [Read more...]

The Most Powerful PR in the World – Bad Word of Mouth

At Lightning Speed in Today's World. We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the 'Guest Columnist' column himself this month.  That's unusual.  Obviously, he had something important to say. Mike's topic was about bad PR.  He was annoyed.  Annoyed enough to need to share it.  I reprint it (with his permission) in this post … [Read more...]

Susan Boyle: The Biggest YouTube Sensation Ever?

Wow!  Multi-millions of views on YouTube.  Susan Boyle's appearance on "Britains Have Talent" has captured the world's attention ... and moved millions to tears.  Everybody who saw was affected ... everybody. Why?  What touched us so deep down we were forced to watch it beginning to end more than once?  What 'possessed' us to immediately tell our friends about it and insist they watch?  What … [Read more...]

Announcing Our ‘PR Planning’ and Free Press Releases Winners!

We were going to post earlier, but Sharon was in New York and unlike the song, time was not on our side before the Easter weekend.  Sorry :-( We know you've been tapping your fingers waiting to find out who receives our free PR planning package.  We won't keep you in suspense much longer, (you could skip to the bottom right now if you just can't wait) but we'd like to share the thinking and … [Read more...]

Keep Local Press Focus On You – 10 ‘To Do’s & ‘To Don’ts’

No Matter How Busy You Get With Other Things, Keep Your Sights on the Local Press - And They'll Keep Their Sights On You! It doesn't matter how many salons or spas are in your town - you need to stay creative in keeping in touch with your local newspapers, magazines, anchors, and TV segment producers.  Keep up that great consistent effort on your part to keep showing up in clever, relevant ways … [Read more...]

Cutting Expenses in a Crazy Economy? “Don’t Cut Your PR!” Say Beauty Experts

As a 'beauty PR pro', I pray that businesses in the beauty industry don't cut down on public relations when cutting down on expenses in this crazy economy. Imagine my ABSOLUTE DELIGHT to hear three top beauty professionals in the last couple of weeks literally answer my prayers (looks like I won't have to quit my day job after all <g>).  What are they saying? "Whatever you do, don't cut … [Read more...]

The PR Power of Blogging for Salons

I Never Really Understood Blogging Our industry community got a later start with computers in our businesses and lives.  That's not a criticism, just a fact.  It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life.  I speculate that's because creative people are right-brained, and technology is not … [Read more...]

What You Need to Know About the Beauty PR Process

In our role as beauty PR specialists, Sharon and I keep an eye on several different worlds: The world of beauty and fashion. The world of esthetics and spas. The world of writers and editors (business, beauty & grooming, lifestyle, etc). The PR universe (buzz and trends in PR). Just as you read your industry and consumer publications and to stay abreast of influences and … [Read more...]

Are You Twittering?

Ouch! I've been a fuddy-duddy (Bet you haven't heard that word in a while).  I first heard about Twitter well over a year or so ago and my immediate reaction was, "puleeeze ... another texting toy" having nothing to do with salon, spa or beauty pr, and gave it no more thought than that.  I didn't see the gathering storm. While watching TV in the evenings, I spend an hour or so on my laptop … [Read more...]

Good PR in a Bad Economy

Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups - PR and advertising of course. It’s traditional! But, that’s good news for you!  Slowing economies are ripe with opportunity for ‘pr-creative’ smaller businesses. Think about it. Competition … [Read more...]

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