Is This You? Just … so busy.

“If you always do what you always did, you will always get what you always got.” How many times have you read or heard that? More than once we’ll bet. It has to be several hundred times for me. Why do we see it so many times?  Because it’s a universal truth and we all recognize it.  It’s about me … every time I read it.  But Then … You’re pooped at the end of a busy day.  You really want … [Read more...]

‘Real’ Networking: Your New BFF in a Bad Economy

As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold.  Local personal networking is a powerful tool to do that ... if you do it right! Networking Has To Be 'Real' To Be Right! OK, I admit it.  Even though I'm a publicist, I've never been big on networking gatherings and cool, chic mix-and-mingling events (all right ... I hate … [Read more...]

Beauty PR Opportunities Galore this Weekend

We'll See you There. If you're within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there.  ISSE is a golden opportunity to gather up great PR material and opportunities for you, and your salon/spa. But before you pack and go, read Sharon's top 10 PR suggestions for getting the most … [Read more...]

Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro

Beauty PR professionals attend industry events ‘differently’. It's how we maximize the 'show' experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming weekend (Nov 9-10). How can you turn an event … [Read more...]

PR Opportunities at The International Haircolor Exchange (IHE)

Opportunity Knocks If you are serious about moving your PR efforts ahead, in our recent post (Get Out of the Salon . . .  And the Neighborhood), we recommended several unique event activities to expand your personal universe and give you some great material for local media. Well, the International Haircolor Exchange is coming right up on November 9-10 at the Anaheim Convention Center in Anaheim, … [Read more...]

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