HAIRCARE Live to Give – Damn Newsworthy!

Help for the Unemployed is News - Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their … [Read more...]

Cutting Expenses in a Crazy Economy? “Don’t Cut Your PR!” Say Beauty Experts

As a 'beauty PR pro', I pray that businesses in the beauty industry don't cut down on public relations when cutting down on expenses in this crazy economy. Imagine my ABSOLUTE DELIGHT to hear three top beauty professionals in the last couple of weeks literally answer my prayers (looks like I won't have to quit my day job after all <g>).  What are they saying? "Whatever you do, don't cut … [Read more...]

Newsworthy ‘Added Value’ for Your Clients – the Total ‘Look’

Here's an example of creativity from a really 'style smart' blogsite www.thestylhouse.ca that ... Doesn't cost you a dime. Helps your clients get a total 'look'. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media. What if you were to build relationships with … [Read more...]

Good PR in a Bad Economy

Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups - PR and advertising of course. It’s traditional! But, that’s good news for you!  Slowing economies are ripe with opportunity for ‘pr-creative’ smaller businesses. Think about it. Competition … [Read more...]

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