Is This You? Just … so busy.

“If you always do what you always did, you will always get what you always got.” How many times have you read or heard that? More than once we’ll bet. It has to be several hundred times for me. Why do we see it so many times?  Because it’s a universal truth and we all recognize it.  It’s about me … every time I read it.  But Then … You’re pooped at the end of a busy day.  You really want … [Read more...]

Should Your Salon/Spa/Beauty Store be Using Facebook Places?

Our answer is a resounding ... Why not?  It’s easy to set up, and although most mobile check-in services are primarily populated by younger, web-savvy techies (only 1- 4% of the on-line adult population according has used the leading on-line check-in service), location-based marketing is still the hot ‘comer’ and early adopters will profit from the small effort it takes to set it up.  Also, many … [Read more...]

Internet Press Release Distribution – A Primer

It Used to Be Simpler Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services.  Bacon’s & Burelle’s  (renamed Cision and Burelles Luce respectively).  These industry biggies offer PR professionals and companies full-service  media research, lists, & clipping & monitoring for … [Read more...]

Susan Boyle: The Biggest YouTube Sensation Ever?

Wow!  Multi-millions of views on YouTube.  Susan Boyle's appearance on "Britains Have Talent" has captured the world's attention ... and moved millions to tears.  Everybody who saw was affected ... everybody. Why?  What touched us so deep down we were forced to watch it beginning to end more than once?  What 'possessed' us to immediately tell our friends about it and insist they watch?  What … [Read more...]

‘Real’ Networking: Your New BFF in a Bad Economy

As a salon owner or independent contractor you grow your salon or spa business by bringing new clients into your fold.  Local personal networking is a powerful tool to do that ... if you do it right! Networking Has To Be 'Real' To Be Right! OK, I admit it.  Even though I'm a publicist, I've never been big on networking gatherings and cool, chic mix-and-mingling events (all right ... I hate … [Read more...]

Do-it-Yourself Public Relations?

When you get down to it, that's what BeautyPRpro is about.  Sharon and I share what we know to get you on the right road, examine other industries for thought-provoking ideas to share, and offer up some inspiration to grow your confidence to go out there and get 'em yourself.  It's all about advancing your public persona and salon/spa business without your having to hire a full-time Beauty PR firm … [Read more...]

--> -->