How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells

By Alexander Irving — 7 of you commented - join the conversation!

Why Have Over a Million People Watched This Video on YouTube?

It was shot at the Sasquatch Music Festival this year.  Either you get it, or you don’t.  Either you will do something with it … or you won’t.  As always … the ball’s in your court.

If you don’t get it ( or you get it, but don’t do anything with it) … no problem, you’ll be fine anyway.

But, if you do get it, and really think about it, perhaps you’ll want to do something about it, like make it a brainstorming focal point at your next [...]

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New Features for BeautyPRpro

By Alexander Irving — 6 of you commented - join the conversation!
snapshots-logo

What Do You Think?

You may not have noticed, but we added a couple of features to BeautyPRpro to make your visit to BeautyPRpro more convenient and for those of you with a blog, more Google productive for your own blog or web page.

We added the Snapshot WordPress Plug-in. When you hover over any link anywhere on the blog site, you get a quick ‘snapshot’ of what that web page looks like in a mini-pop-up window. We like sites that use Snapshot because we can preview that link’s destination and quickly decide if we want to go there or [...]

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The PR Power of Blogging for Salons

By Alexander Irving — Add your thoughts & comments on this article
At the Computer

I Never Really Understood Blogging

Our industry community got a later start with computers in our businesses and lives.  That’s not a criticism, just a fact.  It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life.  I speculate that’s because creative people are right-brained, and technology is not the first place right-brainers are drawn to for solutions and/or entertainment.

Back in the early 80′s, it took me (literally) two years to convince Sharon to set aside her trusty IBM Selectric typewriter for [...]

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Show Yourself! – Get a ‘Gravatar’

By Alexander Irving — 6 of you commented - join the conversation!

Try it! It’s fun.

Sharon’s last post on how to make attending an industry event work harder for you and your business was important and well worth re-reading, but this post’s a little lighter.

In today’s competitive world of garnering all the attention you can get, it’s not just the ‘big’ things you do that make a difference. Little innovations also ‘set you apart’. Here is a fun and easy thing you can do (five minutes) that puts a ‘new media’ bullet in your PR arsenal. You’ll learn more about blogging to build business a bit later on down the [...]

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