Susan Boyle: The Biggest YouTube Sensation Ever?

susan-boyleWow!  Multi-millions of views on YouTube.  Susan Boyle’s appearance on “Britains Have Talent” has captured the world’s attention … and moved millions to tears.  Everybody who saw was affected … everybody.

Why?  What touched us so deep down we were forced to watch it beginning to end more than once?  What ‘possessed’ us to immediately tell our friends about it and insist they watch?  What inspired that audience to turn around so quickly to cheer and support rather than jeer and ridicule.

Was it her singing voice?  I suspect not.  A very good voice for sure, but so is Celine Dion.

No, it was something else.

Getting Audacious

I suspect it was Susan’s audacity in the face of all that negativity and scorn.  Susan was audacious.  Audacious defined as:

  1. extremely bold or daring; recklessly brave; fearless
  2. extremely original; without restriction to prior ideas; highly inventive
  3. recklessly bold in defiance of convention, propriety, law, or the like; insolent; brazen.
  4. lively; unrestrained; uninhibited: an audacious interpretation of her role.

Through her fear, she completely and assuredly believed in herself and what she was doing despite everyone else’s doubt and negativity all around her.  What an actress.

To be newsworthy, you need to be a bit more like Susan.

Step out of your everyday. Reach high.  Think big.  Be humble.

Whether you are already ‘famous’, or if no one has ever heard of you … same questions …

  • What are you doing that’s audacious?
  • How are you going to rivet people’s attention on what you are doing?
  • How are you going to touch our hearts?

Those answers will make you newsworthy.

Oh … I almost forgot … never judge a book by its cover :-)

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