Salon PR Tip – Understand Editorial Media Requirements

Online and Print are Two Different Beasts

What looks fine on a computer screen is often totally unusable for print publication.  We recommend you invest the time to learn about DPI (dots per inch)  vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc.

It’s annoying (and time-wasting) when an editor asks for a print-ready image and you send a 72 DPI, web-ready image with JPEG artifacts and stretching (ugh).  What they really could use is a high-resolution TIFF, PNG or low-compression JPG.  If you don’t understand what I am talking about, you need to, the same as you need to understand the chemistry of hair color.

Either take a class, or spend time reading up on the topic.  Here are several web resources that may help you with what you ‘need’ to know.

 But I Don’t Have Photoshop!

Two excellent, easy to use, and free programs for image handling we can recommend are Xnview and Irfanview.  Personally, we use Xnview.

Download your choice and keep it handy.

Do You Have Any Salon PR Photo Stories to Share?

About Alexander Irving

Public Relations strategist Alexander Irving is co-owner of Esche & Alexander Public Relations and BeautyPRpro.

As Esche & Alexander Public Relations, with more than two decades of service to many respected names and companies in the industry, Alex Irving and partner Sharon Esche are among the industry’s well known and respected PR strategists.

Comments

  1. You are so right about that! As an editor, I am constantly having to explain to publicists that their product shots are good for the web, but not for print. Every publicist should have Photoshop on their desktop to check images before they send them out.

  2. Photoshop is expensive. Even Photoshop Elements is pricey. I use Xnview. It is free (yay), and an excellent photo manipulator.

    As it says in one of the links I included, “The trick when changing the DPI is to do it without resizing (resampling) your image in the process. You want to change the DPI while retaining the original pixel dimensions (the real digital resolution) of the photo. I’ll provide three examples, one using Adobe Photoshop (Windows & mac) and the other two using the free programs XnView (Windows, Linux & mac) and Irfanview (Windows).

    Thanks for your comment. Very meaningful coming from an editor.
    Alexander Irving recently posted..Salon PR Tip – Understand Editorial Media RequirementsMy Profile

  3. I have to agree that photoshop is very expensive but I don’t use Xnreview either. I use GIMP as my photo editor, its free and could get the job done.
    Amy Shields recently posted..How to Style Long HairMy Profile

  4. Gimp is all powerful and the price is absolutely right :-). For those reading this comment and not familiar with Gimp (but curious), you can learn more (and download) here.
    Alexander Irving recently posted..Salon PR Tip – Respect Editor’s InboxesMy Profile

Trackbacks

  1. [...] If they’re interested, you’ll hear back from them and they will ask for a larger magazine-print size (300 dpi copy) as an attachment. If you’re unclear on image sizes and dots per inch (DPI) vs. pixels per inch (PPI) check out this previous post. [...]

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