Writing Beauty is Different
Have you worked with writers who just . . . didn’t ‘get it’? No surprise. You need a writer who knows how to write about beauty, a salon, and you.
It’s hard to find writers that know beauty, how clients think, the salon industry, what a hair collection is all about . . . someone who really understands salons, salon owners dilemmas, distribution, manufacturing, sales, marketing, advertising, and every aspect of the beauty business. Writing beauty is . . . well … uniquely different.
We’re steeped in the beauty industry. We’ve written for and represented some of the industry’s top salons, manufacturers & distributors, and even more young, talented individuals and salon businesses, then starting out, who now grace the pages of the magazines you have in your client reception area
We know how your clients think and what they need? We know what moves colorists and stylists. We know what appeals to beauty editors, writers and TV segment producers, and very importantly, what turns them off. – Best of all, we know how to help motivate a salon staff in the process.
What We Need to Know Now is . . . You!
The most important thing we have to do now is discover who you are. What drives you? What do you care about? What motivates you? What is it about you and your salon that excites you, your clients and your staff? Because everything they do reflects you!
If you need good writing, we can help with any of your beauty business needs:
- Press releases
- Trend releases
- Personal bios
- Salon bios
- Corporate profiles
- Brochure copy
- Ad copy
- Folio development
Call Us at 760-414-3370
Make a date .