PR Planning

Question:

What do all successful salon/spa business owners have in common

Answer:

They get where they are going because they follow a plan.

They can clearly state their goals, select the ‘strategies’ they will use, and design and schedule the ‘tactics’ (tasks) that will help them achieve their objectives.

We know, we know. You’re dying to get out there, start meeting the press, doing interviews, staging events, and doing the fun stuff. But please trust this advice. Don’t go out there without planning your PR. Your public relations planning must consider everyone involved. You need everyone around you invested in your (and their) success. There’s:

• You (of course)
• Your staff
• Your clients
• Your friends
• Your industry allies

They all should know and understand their role(s), feel the excitement of the journey you have planned. and be prepared to provide the support you will definitely need to ‘get there’.

With your public relations plan in hand, you will know:

• Your goals.
• The strategies you plan to use.
• The tactics & tasks you will need to employ.
• What ‘things’ you will need along the way.
• What your priorities are.
• What the timetable is.
• How much things cost.
• How long it should take.

It is not a difficult process, but it is time (and thought) consuming. It’s more than very helpful to have an experienced guide to work with to make it realistic, then put it in print. That’s what Sharon and Alex can do for you.

We spend the time understanding what we need to know, including all of the above, and you end up with everything you need to know (down on the page) to get to your goals.

Of course it’s a process of back and forth fine-tuning the details throughout the process period you are planning for, but your end product is exactly what you need.

Give us a call today at 760-414-3370 or email us and we’ll discuss more about how you can get started with your public relations planning.