Make an Impression That Sticks

How Do You Make an Impression? PR is more than press releases, it's very much how we interact with others. Getting people to remember us by making an impression is one of all our daily business challenges.  What is it that differentiates us?  What makes us ‘memorable’? How we look? How we speak? What we say? How we behave? What we do? The answer of course is all of the above. We … [Read more...]

Your Salon VIP Card – The Media Attractor Factor

What's a VIP Card? It's a sure-fire way to catch the attention of your local media. Looking and feeling like a credit card, a salon VIP card is a 'flexible' discount device for salon or spa services and/or product purchases.  Although you will think of many other uses, our focus is on how you can use it to garner more local media awareness . . . without looking ... moochy. Although Salon … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK? On that topic, here's a post … [Read more...]

When Were You Happy Right Down to Your Very Soul?

Pay Day Yesterday! Like the “Starfish story” … we know we have done something important. We all work hard.  You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles.  We do what we do … over and over. We bring our experience and talent to the table every day for our friends and clients.  We share our information, experience, and observations to help … [Read more...]

Are You a Self-Sabotaging Salon Pro?

Just talk ... It's upsetting. ... and it always makes us sad. The wishers ... the dreamers .... the pretenders ... the talkers .... so very few actual starters. So many stylists talk a good game.  They talk about about stepping out from the crowd.  They talk about what they are going to do for themselves tomorrow.  They talk about entering the 'big pool' ... NAHA or the Contessas, or some … [Read more...]

And the ABCH Winners Are …..

Drum Roll Please We're announcing the winners :-) Were you in our "Make Your Clients Raving Facebook Fans" classes at the ABCH 'Energizing Summit' on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of 'Ultimate Imaging' for you and your business.  That's a full and fabulous $7,500-value day you'll share with national PR consultants Sharon and … [Read more...]

Do Your Salon Clients Really Open Your Email?

Just because you write doesn’t mean you’re read ... How do you look through your incoming email pile after you’ve been away from your desk? you know how it looks … suddenly a zillion ‘From:’, ‘To:’, ‘Subject:’, and ‘Received:’  fields stream int and the top window darkens with unread emails.. You sigh, and scan for clients, and “most urgent” .. (people or subject) – 95% + don’t fit this … [Read more...]

How To Become an ‘Overnight’ Salon PR Success

“The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I … [Read more...]

Money in Your Beauty Industry Pocket

Takes Only 30 Seconds This is an unusual post for BeautyPRpro. We think you'll understand why we deviate from our usual offerings when you read just a little more.  The action we ask is simple. Click this link and put a few extra bucks in your pocket. Well, not instantly, but eventually it means we will all will make a few sheckles more. The link above is to send a message to your elected … [Read more...]

Making Your Salon PR ‘Larger-Than-Life’ In a Smaller Market

Your 'Appearance' is a Basic Salon PR Ingredient Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can: Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections … [Read more...]

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