How Do You Make an Impression?
PR is more than press releases, it’s very much how we interact with others. Getting people to remember us by making an impression is one of all our daily business challenges. What is it that differentiates us? What makes us ‘memorable’?
- How we look?
- How we speak?
- What we say?
- How we behave?
- What we do?
The answer of course is all of the above.
We had a couple of recent brief meeting experiences at Cosmoprof that made two people ‘memorable’ for us. Perhaps you can use our experience to your benefit.
Tim Wilson Made Us Feel … Valued
Tim Wilson stood way out from the crowd because he said something that made us feel wonderful. In a loud voice from across the aisle he said, “You changed my life!”
He then shared how several things we offered in one of our ‘PR Power’ programs at an American Board of Certified Haircolorists “Educational Summit” a few years back helped him change some things he was doing in his professional life and how that made a real difference for him.
He had our full attention. He validated what we do. He made us feel valued.
How could we forget Tim? He was among the first people we sent a Facebook friend request to when we returned home after the show.
Sherri Jessee Made Us Feel … Remembered
We were introduced to Sherri Jessee (here’s her blog) as we were leaving the press room at the show. She was dressed well, looked beautiful, and was completely charming upon meeting. As important as those things were, they didn’t quite ‘flip her over’ into the very memorable after the show category.
What made her totally stand out was what she did after the show. Not long ago we wrote on the importance of doing this.
She sent a little handwritten note. Nothing fancy, just a brief message:
So nice meeting you in Vegas.
We immediately sent her a friend request on Facebook and LinkedIn. We didn’t want to lose touch.
The Moral of This Little Story
It’s the simple things that most people don’t do that work the hardest to make you memorable.