Need more exposure? Not getting the results you think you should? Too little time and not enough hands?
How many times have we heard the same plea from salon and spa professionals. “My business simply can’t afford the kind of money experienced beauty PR agencies charge, but I still need public relations. How do I get from there from here?” Until now, we haven’t had any really good answers . . . That’s what BeautyPRPro is all about!
BeautyPRPro is about convenient, affordable access . . . Access to experience, knowledge, and information, without big agency fees. You become your own PR Pro. You can do much of the leg work, but you also have access to Sharon and Alex’s expertise in affordable, bite-sized pieces.
Maybe you just need someone with experience to discuss your thoughts and ideas with? Maybe you need help planning, writing, creating or placing your news? Maybe you need good advice while planning your next photo collection or laying out a realistic PR plan for the year.
Here are just some of the kinds of help and services they can provide. Just call them to see what you all might do together.
PR CONSULTING
- One-Hour Consulting Calls – Talk with Sharon and/or Alex, get ideas . . . get answers! (Aside from being good at what we do, we’re a lot of fun.)
- Develop A Realistic PR Plan – Know exactly where you are going and exactly what you have to do to get there.
- Develop Signature Press Kit Materials – Produce a kit of press materials that are uniquely you. During the process, you will even better understand your own salon or spa’s unique identity and how to verbally and visually convey it to others.
- Press Release Writing or Reviewing – It’s not easy to find writers who really know how to make you and ‘beauty’ newsworthy?
- PR Events Planning – Need help coming up with unique and newsworthy salon or spa events? They’ve been down the road many times.
- Get Your News Out – Get your news releases and materials into the right hands and email boxes
Robert Reed, CEO, Ergo Research, Inc.
“When you want to “get the word out” to the press, there is no better place to begin than to seek the support of Esche and Alexander.
Brimming with beauty industry insights, Sharon and Alex have always been my “go to” to interpret my message, refine it to be of interest and excitement and then, through their extensive contact network, make sure my story had impact with the editors and their readers.
I can’t think of a better enhancement for your company than to consider Esche and Alexander as an integral part of your marketing strategy. I have recommended them to my industry friends and encourage you to develop the same performance based relationship with them as I have over the past 15 years.
Please feel free to reach me at robert@ergostylingtools.com if I may be of any further insight into why Esche and Alexander are the eminent public relations leaders.”
Contact Sharon and Alex today!
