Category Archives

Month Archives

What’s Your Excuse?

Some writings resonate

We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.

“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies.  Well we’ve solved that one for you. Check out PR [...]

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Your Website is Your Best Long-Term PR-Part 2

Part 2 of a 3 Part Series on Website Design

This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our clients. [...]

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Your Website is Your Long-Term Best PR – Part 1

Part 1 of a 3 Part Series on Website Design & Creation

The process of web concept, design and creation … it’s such a critical piece of the public relations and marketing mix today. It’s no longer adequate for a website to be simply a beautiful on-line brochure and/or catalog.

Websites must be a convenient, [...]

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Salon Blog and Twitter – A Yummy Combination

Get ‘Engaged’

As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don’t know about you yet, and keep you more ‘connected’ to all them … regularly.  Today’s social media [...]

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