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By Sharon Esche, on July 25th, 2009 —
 3 of you commented - join the conversation! Slow Summer? Not Here It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the [...] By Alex Irving, on July 11th, 2009 —
9 of you commented - join the conversation! Help for the Unemployed is News – Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice [...] By Sharon Esche, on June 6th, 2009 —
4 of you commented - join the conversation! Alex and I Are Passionate About Our Industry. Spa tent on the Capitol Steps We thought we’d share some of that with you in this post. It’s something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our [...] By Alex Irving, on May 1st, 2009 —
4 of you commented - join the conversation! This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I [...] By Alex Irving, on March 29th, 2009 —
2 of you commented - join the conversation! Last Week to be a ‘Charter’ Subscriber When we first announced the March 31st midnight deadline for charter subscription to BeautyPRpro, we neglected to factor in that the Chicago “America’s Beauty Show” fell on this weekend and that many of you would be going to the show. So, we’ve extended the ‘charter subscriber’ deadline [...] By Sharon Esche, on February 25th, 2009 —
2 of you commented - join the conversation! Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media. What [...] By Alex Irving, on January 16th, 2009 —
Add your thoughts & comments on this article We often forget that PR strategically impacts every level of our organizations. It’s not only about the consumer or your client, it’s about your staff too. After all, it’s their perceptions, attitudes and actions that ‘color’ your client’s lives as well as their hair every day (pardon the pun). There’s not much for [...] |
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