Goodbye Boring Cut-A-Thons!

What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us: "I think perhaps we are not doing things that are "press" worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon.  It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly … [Read more...]

Your Salon VIP Card – The Media Attractor Factor

What's a VIP Card? It's a sure-fire way to catch the attention of your local media. Looking and feeling like a credit card, a salon VIP card is a 'flexible' discount device for salon or spa services and/or product purchases.  Although you will think of many other uses, our focus is on how you can use it to garner more local media awareness . . . without looking ... moochy. Although Salon … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK? On that topic, here's a post … [Read more...]

Cool Salon/Spa PR Ideas to Sizzle Up Your Summer!

Slow Summer? Not Here It's great to see salons and spas taking on the recession's summer season with some sizzlin' hot PR ideas that your clients – and the media – think are just plain 'cool'.  Gone are the days when the term 'slow summer' in the salon was expected, and accepted until the 'back to school' crowd brought business back to life.  Now, enterprising salon owners take the 'offense' … [Read more...]

HAIRCARE Live to Give – Damn Newsworthy!

Help for the Unemployed is News - Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their … [Read more...]

Getting Passionate About Your industry – WOW!

Alex and I Are Passionate About Our Industry. We thought we'd share some of that with you in this post. It's something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own advice :-) I'm Still on a High What am I high about? We're fresh from the south steps of the California's State Capitol Building in … [Read more...]

Is Your Salon or Spa ‘Beloved’ in Your Community?

This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, "How can I become better known by my local press and community?" 'Get Real' in the … [Read more...]

Deadline for Free ‘Charter’ Subscriber Goodies – Monday, April 6th

Last Week to be a 'Charter' Subscriber When we first announced the March 31st midnight deadline for charter subscription to BeautyPRpro, we neglected to factor in that the Chicago "America's Beauty Show" fell on this weekend and that many of you would be going to the show.  So, we've extended the 'charter subscriber' deadline one week until Midnight, Monday, April 6th...  Hey!  It's our blog.  We … [Read more...]

Newsworthy ‘Added Value’ for Your Clients – the Total ‘Look’

Here's an example of creativity from a really 'style smart' blogsite www.thestylhouse.ca that ... Doesn't cost you a dime. Helps your clients get a total 'look'. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media. What if you were to build relationships with … [Read more...]

PR isn’t Just About Media

We often forget that PR strategically impacts every level of our organizations. It's not only about the consumer or your client, it's about your staff too. After all, it's their perceptions, attitudes and actions that 'color' your client's lives as well as their hair every day (pardon the pun). There's not much for me to say about this except ... Watch it, take it in. What does it mean to … [Read more...]

--> -->