|
|
By Alexander Irving —
Some writings resonate
We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.
“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR [...]
By Sharon Esche —
Slow Summer? Not Here
It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the ‘back [...]
By Alexander Irving —
Help for the Unemployed is News – Catch the Wave!
Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage.
Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy [...]
By Sharon Esche —
Alex and I Are Passionate About Our Industry.
Spa tent on the Capitol Steps
We thought we’d share some of that with you in this post. It’s something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own [...]
By Alexander Irving —
This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become [...]
By Alexander Irving —
Last Week to be a ‘Charter’ Subscriber
When we first announced the March 31st midnight deadline for charter subscription to BeautyPRpro, we neglected to factor in that the Chicago “America’s Beauty Show” fell on this weekend and that many of you would be going to the show. So, we’ve extended the ‘charter subscriber’ deadline one [...]
By Sharon Esche —
Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media.
What if [...]
By Alexander Irving —
We often forget that PR strategically impacts every level of our organizations. It’s not only about the consumer or your client, it’s about your staff too. After all, it’s their perceptions, attitudes and actions that ‘color’ your client’s lives as well as their hair every day (pardon the pun).
There’s not much for me [...]
|
JOIN US – Sign In Don't miss any great PR info! Sent directly to your email inbox or feed reader, AND a FREE copy of " Life-Changing PR for Salon & Spa Professionals".
Get articles by Email
|