What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK? On that topic, here's a post … [Read more...]

So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all. Of course everyone was on Facebook, but few people knew … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 2

Part 2 of a 2 part series Followers & Following In Part 1, Twitter ─ your 'Aha' Moment we looked at how to Twitter with a salon industry focus.  This part 2 is about who to follow and how to find the people you want to follow on Twitter. Who Do You Follow? Who you follow (and who you want to follow you) depends on why you are on Twitter in the first place.  Let's begin by making sure we … [Read more...]

A Twitter Guide for Salon Industry Professionals and Businesses – Part 1

Part 1 of a 2 part series Twitter - Your 'Aha!' moment? OK gang. Many of you have confessed to being Twitter 'challenged'.  In our travels (and in the research) we've seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months.  No surprise. Twitter itself has not been that helpful to newbies and most people many don't have the motivation or time to … [Read more...]

Salon Blog and Twitter – A Yummy Combination

Get 'Engaged' As our BeautyPRpro blog subscribers know, Sharon and I are great proponents of using social media to help you get closer to your clients (and the media), attract new clients (and the media) that don't know about you yet, and keep you more 'connected' to all them ... regularly.  Today's social media tools allow us all to do that simply and economically. The Power of Example Doing … [Read more...]

Twitter for On-Line Scheduling or What?

Get it While it's Hot! Chris Brogan (@chrisbrogan on Twitter, and chrisbrogan.com on his blog), is a person we suggested you follow on Twitter in our recent Twitter blog post . He just tweeted a very hot idea he found on Mr. Tweet (don't ask...we'll explain later). Within hours it's been retweeted over 200 times by others who think it's a cool idea too. We suggest you hurry before your … [Read more...]

What Not to do in Public Places

Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a 'private' conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear?  Oops.  Good thing no one heard that.  Or did they? An article (taken down from his blog in January, 2013) by former CBS News Correspondent David … [Read more...]

Are You Twittering?

Ouch! I've been a fuddy-duddy (Bet you haven't heard that word in a while).  I first heard about Twitter well over a year or so ago and my immediate reaction was, "puleeeze ... another texting toy" having nothing to do with salon, spa or beauty pr, and gave it no more thought than that.  I didn't see the gathering storm. While watching TV in the evenings, I spend an hour or so on my laptop … [Read more...]

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