3 Hot Ideas to Make You Cool News

Early Birds Get the Worms

The media loves the ‘bleeding edge’.  News is about ‘new’ after all.  As always, it’s the ‘early bird that gets the worm’.  In this case the ‘worm’ is neighborhood, industry, and even national news pickup.  What’s the scoop?

Geolocation, and QR codes

… Smart Phone Technology and [...]

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Do You Have OPSCOCC?

Thia Breen – President, North America, Estee Lauder Companies

I love meeting amazing and straightforward people like Thia Breen.  She lifts me up with her own phenomenal career success story but stops me cold with forehead-slapping simple solutions  to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How [...]

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How to Begin a Movement - 'Passion' and 'Fun' Sells

Why Have Over a Million People Watched This Video on YouTube?

It was shot at the Sasquatch Music Festival this year.  Either you get it, or you don’t.  Either you will do something with it … or you won’t.  As always … the ball’s in your court.

If you don’t get it ( [...]

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Susan Boyle: The Biggest YouTube Sensation Ever?

Wow!  Multi-millions of views on YouTube.  Susan Boyle’s appearance on “Britains Have Talent” has captured the world’s attention … and moved millions to tears.  Everybody who saw was affected … everybody.

Why?  What touched us so deep down we were forced to watch it beginning to end more than once?  What ‘possessed’ us to [...]

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Trends – Launching Platform for Both PR and Salon/Spa Growth

Are You a Catalyst for Change?

Back a while we posted Good PR in a Bad Economy. We looked at ‘catching the wave’ specifically relevant to consumers looking for ‘value-added. But, there are trends galore for you to capitalize on. You simply have to recognize them early on.

If you’re seriously interested in gleaning [...]

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The PR Power of Blogging for Salons

I Never Really Understood Blogging

Our industry community got a later start with computers in our businesses and lives.  That’s not a criticism, just a fact.  It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life.  I [...]

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