What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK? On that topic, here's a post … [Read more...]

Money in Your Beauty Industry Pocket

Takes Only 30 Seconds This is an unusual post for BeautyPRpro. We think you'll understand why we deviate from our usual offerings when you read just a little more.  The action we ask is simple. Click this link and put a few extra bucks in your pocket. Well, not instantly, but eventually it means we will all will make a few sheckles more. The link above is to send a message to your elected … [Read more...]

3 Hot Ideas to Make You Cool News

Early Birds Get the Worms The media loves the ‘bleeding edge’.  News is about ‘new’ after all.  As always, it’s the ‘early bird that gets the worm’.  In this case the ‘worm’ is neighborhood, industry, and even national news pickup.  What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and ‘smart’ marketing!  It’s not the future … it’s now! Although the mass appeal isn’t … [Read more...]

Top 10 Tips For Beauty Career Success

I love meeting amazing and straightforward people like Thia Breen.  She lifts me up with her own phenomenal beauty career success story but stops me cold with forehead-slapping simple solutions  to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How does Thia know about all that? She was one of those ‘other people’ once! I recently … [Read more...]

How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells

Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year.  Either you get it, or you don't.  Either you will do something with it … or you won't.  As always … the ball's in your court. If you don't get it ( or you get it, but don't do anything with it) … no problem, you'll be fine anyway. But, if you do get it, and really think … [Read more...]

Susan Boyle: The Biggest YouTube Sensation Ever?

Wow!  Multi-millions of views on YouTube.  Susan Boyle's appearance on "Britains Have Talent" has captured the world's attention ... and moved millions to tears.  Everybody who saw was affected ... everybody. Why?  What touched us so deep down we were forced to watch it beginning to end more than once?  What 'possessed' us to immediately tell our friends about it and insist they watch?  What … [Read more...]

Trends – Launching Platform for Both PR and Salon/Spa Growth

Are You a Catalyst for Change? Back a while we posted Good PR in a Bad Economy. We looked at 'catching the wave' specifically relevant to consumers looking for 'value-added. But, there are trends galore for you to capitalize on. You simply have to recognize them early on. If you're seriously interested in gleaning more media attention (and clients), you must be prepared to feed both of them … [Read more...]

The PR Power of Blogging for Salons

I Never Really Understood Blogging Our industry community got a later start with computers in our businesses and lives.  That's not a criticism, just a fact.  It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life.  I speculate that's because creative people are right-brained, and technology is not … [Read more...]

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