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By Alexander Irving —
 1 comment so far Some writings resonate We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR. “I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR [...]     By Alexander Irving —
4 of you commented - join the conversation! Takes Only 30 Seconds This is an unusual post for BeautyPRpro. We think you’ll understand why we deviate from our usual offerings when you read just a little more. The action we ask is simple. Click this link and put a few extra bucks in your pocket. Well, not instantly, but eventually it means we [...] By Alexander Irving —
6 of you commented - join the conversation! Early Birds Get the Worms The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and ‘smart’ [...] By Sharon Esche —
4 of you commented - join the conversation! Thia Breen – President, North America, Estee Lauder Companies I love meeting amazing and straightforward people like Thia Breen. She lifts me up with her own phenomenal career success story but stops me cold with forehead-slapping simple solutions to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How does [...] By Alexander Irving —
7 of you commented - join the conversation! Why Have Over a Million People Watched This Video on YouTube? It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with it … or you won’t. As always … the ball’s in your court. If you don’t get it ( or [...] By Alexander Irving —
8 of you commented - join the conversation! Wow! Multi-millions of views on YouTube. Susan Boyle’s appearance on “Britains Have Talent” has captured the world’s attention … and moved millions to tears. Everybody who saw was affected … everybody. Why? What touched us so deep down we were forced to watch it beginning to end more than once? What ‘possessed’ us to immediately [...] By Alexander Irving —
Add your thoughts & comments on this article Are You a Catalyst for Change? Back a while we posted Good PR in a Bad Economy. We looked at ‘catching the wave’ specifically relevant to consumers looking for ‘value-added. But, there are trends galore for you to capitalize on. You simply have to recognize them early on. If you’re seriously interested in gleaning more [...] By Alexander Irving —
Add your thoughts & comments on this article I Never Really Understood Blogging Our industry community got a later start with computers in our businesses and lives. That’s not a criticism, just a fact. It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life. I speculate [...] |
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