By Alexander Irving —
  Some writings resonate
We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.
“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR a la Carte. Let’s not hear that particular excuse anymore. OK?
On that topic, here’s a post we received a copy of this morning from Seth Godin’s Blog . If you don’t subscribe to his blog, we suggest you do. Here it is, short and [...]
… Continue reading What’s Your Excuse?
By Alexander Irving —
 Takes Only 30 Seconds
This is an unusual post for BeautyPRpro. We think you’ll understand why we deviate from our usual offerings when you read just a little more. The action we ask is simple.
Click this link and put a few extra bucks in your pocket. Well, not instantly, but eventually it means we will all will make a few sheckles more.
The link above is to send a message to your elected representatives to support the “Small Business Tax Equalization and Compliance Act” that has been introduced in the Senate.
This act provides the beauty industry businesses a [...]
… Continue reading Money in Your Beauty Industry Pocket
By Alexander Irving —
Early Birds Get the Worms
The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop?
Geolocation, and QR codes
… Smart Phone Technology and ‘smart’ marketing! It’s not the future … it’s now!
Although the mass appeal isn’t totally ‘mass’ yet, several of these new social media tools are hot-hot-hot and just starting to hit ‘in the news’. You can be the first salon or stylist in your area to [...]
… Continue reading 3 Hot Ideas to Make You Cool News
By Sharon Esche Irving —
 Thia Breen – President, North America, Estee Lauder Companies
I love meeting amazing and straightforward people like Thia Breen. She lifts me up with her own phenomenal beauty career success story but stops me cold with forehead-slapping simple solutions to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How does Thia know about all that? She was one of those ‘other people’ once! I recently inhaled (along with 300 others) every word that Thia shared as guest speaker at the Beverly Hilton for the Cosmetic Executive Women a while back. It was all part [...]
… Continue reading Top 10 Tips For Beauty Career Success
By Alexander Irving —
 Why Have Over a Million People Watched This Video on YouTube?
It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with it … or you won’t. As always … the ball’s in your court.
If you don’t get it ( or you get it, but don’t do anything with it) … no problem, you’ll be fine anyway.
But, if you do get it, and really think about it, perhaps you’ll want to do something about it, like make it a brainstorming focal point at your next [...]
… Continue reading How to Begin a Movement – ‘Passion’ and ‘Fun’ Sells
By Alexander Irving —
 Wow! Multi-millions of views on YouTube. Susan Boyle’s appearance on “Britains Have Talent” has captured the world’s attention … and moved millions to tears. Everybody who saw was affected … everybody.
Why? What touched us so deep down we were forced to watch it beginning to end more than once? What ‘possessed’ us to immediately tell our friends about it and insist they watch? What inspired that audience to turn around so quickly to cheer and support rather than jeer and ridicule.
Was it her singing voice? I suspect not. A very good voice for sure, but so is Celine [...]
… Continue reading Susan Boyle: The Biggest YouTube Sensation Ever?
By Alexander Irving —
 Are You a Catalyst for Change?
Back a while we posted Good PR in a Bad Economy. We looked at ‘catching the wave’ specifically relevant to consumers looking for ‘value-added. But, there are trends galore for you to capitalize on. You simply have to recognize them early on.
If you’re seriously interested in gleaning more media attention (and clients), you must be prepared to feed both of them what they are looking for. The media wants to know “what’s new” for the same reasons you do. In your case it’s to fascinate and keep your clients. In their case it’s [...]
… Continue reading Trends – Launching Platform for Both PR and Salon/Spa Growth
By Alexander Irving —
 I Never Really Understood Blogging
Our industry community got a later start with computers in our businesses and lives. That’s not a criticism, just a fact. It took our beauty industry sector longer than most others to adopt computers and use the internet as a daily part of salon/spa business and personal life. I speculate that’s because creative people are right-brained, and technology is not the first place right-brainers are drawn to for solutions and/or entertainment.
Back in the early 80′s, it took me (literally) two years to convince Sharon to set aside her trusty IBM Selectric typewriter for [...]
… Continue reading The PR Power of Blogging for Salons
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