By Alexander Irving —
  Old adage in the PR business
Never, Never, (repeat) Never, put anything ‘in print’ you wouldn’t want read by everyone in the whole wide world (that includes notes passed in class, letters to friends, emails, etc). Well surprise! . . . the World Wide Web and all its “New Media” derivatives are also today’s “in print”.
Facebook and LinkedIn, along with myriad webblogs and other of the forums for public and private comment are getting many people caught ‘with their pants down’. Cision (formerly Bacon’s) one of the PR industry’s major data companies, recently had a great blog post on [...]
… Continue reading The World Wide Web Is a Very ‘Sticky’ Place
By Alexander Irving —
 Try it! It’s fun.
Sharon’s last post on how to make attending an industry event work harder for you and your business was important and well worth re-reading, but this post’s a little lighter.
In today’s competitive world of garnering all the attention you can get, it’s not just the ‘big’ things you do that make a difference. Little innovations also ‘set you apart’. Here is a fun and easy thing you can do (five minutes) that puts a ‘new media’ bullet in your PR arsenal. You’ll learn more about blogging to build business a bit later on down the [...]
… Continue reading Show Yourself! – Get a ‘Gravatar’
By Sharon Esche Irving —
 Beauty PR professionals attend industry events ‘differently’.
It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success.
The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming weekend (Nov 9-10). How can you turn an event such as this (or any other industry show) into a PR ‘event’ just for you and your salon or spa?
As I walk the heavy ‘bass-beat’ aisles of our huge hair shows, the soothing, calmer ‘environments’ of [...]
… Continue reading Seeing A Beauty Industry Event Through The Eyes Of A Beauty PR Pro
By Sharon Esche Irving —
 There is no time like the holidays . . .
. . . to light up the festive spirit in your salon or spa for clients and staff . . . and the media!
Motivating For The Clients! Motivating For Your Staff! Motivating For The Media!
And with holiday season just around the corner, it’s time to think about some fun and festive in-salon events that may also enhance your chances of getting some local coverage!.
These ‘something special’ events don’t need to be huge or cost a fortune. Just get creative and remember that it’s not so [...]
… Continue reading Holiday Events Mean More PR
By Alexander Irving —
You’re a successful salon professional.
Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done.
Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, locally, regionally or nationally, means you need to do extraordinary things. . . . activities, events and experiences others are not doing, or if they are, they’re not translating them into ‘grist’ for their PR mill.
Easy Authority
What can you do to help yourself [...]
… Continue reading Get Out of the Salon and the Neighborhood
By Alexander Irving —
 We’re Guessing, No
The previous post asked the “Supermarket Conversation” question . That’s enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics.
It’s been our experience in our classes that very few of us are ready to answer the ‘supermarket question’ off the top of our head. We do that exercise to make the point that if we actually got the chance to do a spot on a morning news segment, most of us are not quite ready for ‘prime-time’ yet.
Reporters invariably ask questions about salon, work, [...]
… Continue reading All The World’s a PR Stage – Are You Ready?
By Sharon Esche Irving —
 Who You Were, or Who You Are?
The fact that you are here means you’re probably thinking about your professional image … perhaps making it a bit stronger … edgier … more competitive. Some might only be seeking to freshen up their image to attract new clients … and excite their existing ones.
Of course there’s the X-treme make-over salon owner who wants to re-invent themselves with a radical change in image. Perhaps OK for ‘Tabatha’s Salon Takeover’, but you are probably not in that drastic frame of mind . . . at least not at the moment.
Whatever the [...]
… Continue reading How Do Your Clients See You?
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