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By Alex Irving, on July 11th, 2010 —
 Add your thoughts & comments on this article Social Media is Excellent PR We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’. For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business. Only a few understood it much at [...] By Alex Irving, on June 27th, 2010 —
Add your thoughts & comments on this article Brushing Up Your Interview Skills Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well. Only the questions [...] By Alex Irving, on May 16th, 2010 —
3 of you commented - join the conversation! Early Birds Get the Worms The media loves the ‘bleeding edge’. News is about ‘new’ after all. As always, it’s the ‘early bird that gets the worm’. In this case the ‘worm’ is neighborhood, industry, and even national news pickup. What’s the scoop? Geolocation, and QR codes … Smart Phone Technology and [...] By Alex Irving, on February 6th, 2010 —
2 of you commented - join the conversation! It Used to Be Simpler Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services. Bacon’s & Burelle’s (renamed Cision and Burelles Luce respectively). These industry biggies offer PR professionals and companies full-service media research, lists, [...] By Alex Irving, on January 8th, 2010 —
Add your thoughts & comments on this article You Recommend Clients Change their Look, Don’t You? “It is not necessary to change. Survival is not mandatory.” – William Edwards Deming (1900–1993) Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame … Why not? It’s a noble goal … and very doable for those willing [...] By Alex Irving, on September 13th, 2009 —
Add your thoughts & comments on this article Today was unusual. We got a hand-written card in the mail. It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time. We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together [...] By Alex Irving, on August 29th, 2009 —
2 of you commented - join the conversation! Part 2 of a 3 Part Series on Website Design This guest post is by Bruce Rigney, owner of Rigney Graphics, a full-service marketing communication design and branding firm, established in 1982, and located in Old Pasadena, California. Sharon and I have had several occasions to work together with them on behalf of our [...] By Alex Irving, on August 9th, 2009 —
2 of you commented - join the conversation! Part 1 of a 3 part series Twitter – Your ‘Aha!’ moment? OK gang. Many of you have confessed to being Twitter ‘challenged’. In our travels (and in the research) we’ve seen many who begin to twitter, then stop … their twitter names lying fallow with no tweets for months. No surprise. Twitter itself [...] By Sharon Esche, on July 25th, 2009 —
3 of you commented - join the conversation! Slow Summer? Not Here It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the [...] By Alex Irving, on June 16th, 2009 —
10 of you commented - join the conversation! Part 1 of a 3 Part Series on Website Design & Creation The process of web concept, design and creation … it’s such a critical piece of the public relations and marketing mix today. It’s no longer adequate for a website to be simply a beautiful on-line brochure and/or catalog. Websites must be a [...] |
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