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By Alexander Irving —
 Add your thoughts & comments on this article Are You a Catalyst for Change? Back a while we posted Good PR in a Bad Economy. We looked at ‘catching the wave’ specifically relevant to consumers looking for ‘value-added. But, there are trends galore for you to capitalize on. You simply have to recognize them early on. If you’re seriously interested in gleaning more [...] By Alexander Irving —
Add your thoughts & comments on this article By Alexander Irving —
Add your thoughts & comments on this article In our role as beauty PR specialists, Sharon and I keep an eye on several different worlds: The world of beauty and fashion. The world of esthetics and spas. The world of writers and editors (business, beauty & grooming, lifestyle, etc). The PR universe (buzz and trends in PR). Just as you read your industry [...] By Alexander Irving —
Add your thoughts & comments on this article Where Am I? Have you ever been at a beauty industry event, sitting in the crowded and noisy hotel restaurant, having a ‘private’ conversation with a friend, and catch yourself sharing a thought above the din you would never want someone else to hear? Oops. Good thing no one heard that. Or did they? Saw [...] By Alexander Irving —
Add your thoughts & comments on this article We often forget that PR strategically impacts every level of our organizations. It’s not only about the consumer or your client, it’s about your staff too. After all, it’s their perceptions, attitudes and actions that ‘color’ your client’s lives as well as their hair every day (pardon the pun). There’s not much for me [...] By Alexander Irving —
Add your thoughts & comments on this article Photo: Buzzy Sullivan When you get down to it, that’s what BeautyPRpro is about. Sharon and I share what we know to get you on the right road, examine other industries for thought-provoking ideas to share, and offer up some inspiration to grow your confidence to go out there and get ‘em yourself. [...] By Alexander Irving —
1 comment so far By Alexander Irving —
Add your thoughts & comments on this article You’re a successful salon professional. Your regular clients think you’re terrific and you are very good at what you do. That’s great! But you wouldn’t be here if you didn’t know there was more to be done. Recall the adage, “Do what you always did, and you’ll get what you always got”? Getting ‘newsworthy’, [...] By Alexander Irving —
1 comment so far Sharon’s tough! Her previous post asked the “Supermarket Conversation” question . That is enough homework for anyone. But there’s one more exercise that goes with that question before we move ahead and change topics. It’s been our experience in our classes that very few of us are ready to answer the ‘supermarket question’ off the top [...] By Sharon Esche —
2 of you commented - join the conversation! Who You Were, or Who Your Are? The very fact that you are here means you’re probably thinking about your professional image and rep . . . perhaps making it a bit stronger, edgier, more competitive, and maybe even measure up to modern civilization as we know it <g> in the salon/spa world. Others just [...] |
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