You Think You Receive a Lot of Email?
Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated.
If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at it (and a download link).
If they’re interested, you’ll hear back from them and they will ask for a larger magazine-print size (300 dpi copy) as [...]
… Continue reading Salon PR Tip – Respect Editor’s Inboxes
Do You Use a Personal Facebook Profile for your Salon Industry Business?
Many salon pros (and businesses) are using their Facebook personal profile for their professional side.
You may have originally chosen to use your personal profile because:
You could send ‘friend requests’ to anyone you wish (who will friend you back). You could comment on your ‘friends’ wall (if their wall allows it). You could send personal ‘messages’ to your ‘friends’.. You just didn’t know better.
That may not be the best answer for you in the long run. Here’s why.
8 Reasons Why You Probably Don’t Want To [...]
… Continue reading Salon Pro Facebook ‘Sins’ – Part I
How Do You Make an Impression?
PR is more than press releases, it’s very much how we interact with others. Getting people to remember us by making an impression is one of all our daily business challenges. What is it that differentiates us? What makes us ‘memorable’?
How we look? How we speak? What we say? How we behave? What we do?
The answer of course is all of the above.
We had a couple of recent brief meeting experiences at Cosmoprof that made two people ‘memorable’ for us. Perhaps you can use our experience to your benefit.
Tim Wilson [...]
… Continue reading Make an Impression That Sticks