By Alexander Irving —
  You Think You Receive a Lot of Email?
Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated.
If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at it (and a download link).
If they’re interested, you’ll hear back from them and they will ask for a larger magazine-print size (300 dpi copy) as [...]
… Continue reading Salon PR Tip – Respect Editor’s Inboxes
By Alexander Irving —
 Care for Your Personal and Professional Brands
Freedom of Speech? Sure! It’s a free country. Post whatever you want. But, there are consequences.
Google, Bing, Yahoo, and MSN are voracious eaters. They digest and spit out whatever they find associated with your name. What you say (and do) online comes home to roost where you probably don’t want it.
When you (or a friend) post ‘uncomplimentary’ photos, political and religious zeal, use foul language, etc., it lives on-line for a very long time. Prospective clients, employers, co-workers, and friends you never intended to see those posts may not share your [...]
… Continue reading How Scary Is Your On-Line Reputation?
By Alexander Irving —
 Do You Use a Personal Facebook Profile for your Salon Industry Business?
Many salon pros (and businesses) are using their Facebook personal profile for their professional side.
You may have originally chosen to use your personal profile because:
You could send ‘friend requests’ to anyone you wish (who will friend you back). You could comment on your ‘friends’ wall (if their wall allows it). You could send personal ‘messages’ to your ‘friends’.. You just didn’t know better.
That may not be the best answer for you in the long run. Here’s why.
8 Reasons Why You Probably Don’t Want To [...]
… Continue reading Salon Pro Facebook ‘Sins’ – Part I
By Alexander Irving —
 Is it About Hair Photos, or Storytelling?
There’s no shortage of salon professional hair photos in the beauty social media universe.
Thousands of stylists spend hours uploading their hair photos to salon pro websites hoping to attract new clients, and show friends their good work.
Sadly, with all that time and effort, most are just ‘posters on a wall’ with a 1-day lifespan … most often only a single post on Facebook, Bangstyle, SalonGalaxy, Hairbrained, Hairflix Society, etc. saying, “Joe Blow posted new photos to his wall” (or some such auto-post) accompanied by a bunch of ‘likes’ and a handful [...]
… Continue reading Hair Photos – Slapping Posters Up on Walls?
By Alexander Irving —
 What is a Newsworthy Salon Fundraiser?
A talented salon owner/manager asked us:
“I think perhaps we are not doing things that are “press” worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon. It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly connects with, and cares about. Then it’s about getting everyone on board, or just finding something they are willing it give up a day of their weekend, or an evening to [...]
… Continue reading Die! Cut-A-Thon … Die!
By Alexander Irving —
 How Do You Make an Impression?
PR is more than press releases, it’s very much how we interact with others. Getting people to remember us by making an impression is one of all our daily business challenges. What is it that differentiates us? What makes us ‘memorable’?
How we look? How we speak? What we say? How we behave? What we do?
The answer of course is all of the above.
We had a couple of recent brief meeting experiences at Cosmoprof that made two people ‘memorable’ for us. Perhaps you can use our experience to your benefit.
Tim Wilson [...]
… Continue reading Make an Impression That Sticks
By Sharon Esche Irving —
 What’s a VIP Card?
It’s a sure-fire way to catch the attention of your local media.
Looking and feeling like a credit card, a salon VIP card is a ‘flexible’ discount device for salon or spa services and/or product purchases. Although you will think of many other uses, our focus is on how you can use it to garner more local media awareness . . . without looking … moochy.
Although Salon VIP cards work well in any economic climate, no one is immune to a value. Value and savings opportunities are strong motivators, especially now. See our recent post [...]
… Continue reading Your Salon VIP Card – The Media Attractor Factor
By Alexander Irving —
 Some writings resonate
We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.
“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR a la Carte. Let’s not hear that particular excuse anymore. OK?
On that topic, here’s a post we received a copy of this morning from Seth Godin’s Blog . If you don’t subscribe to his blog, we suggest you do. Here it is, short and [...]
… Continue reading What’s Your Excuse?
By Alexander Irving —
 Photo courtesy of Tolis Flioukas
Pay Day Yesterday!
Like the “Starfish story” … we know we have done something important.
We all work hard. You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles. We do what we do … over and over.
We bring our experience and talent to the table every day for our friends and clients. We share our information, experience, and observations to help make the world (and life) a little better for ourselves and others.
But despite all your (and our) best work, we know people [...]
… Continue reading When Were You Happy Right Down to Your Very Soul?
By Sharon Esche Irving —
 Drum Roll Please
We’re announcing the winners Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business. That’s a full and fabulous $7,500-value day you’ll share with national PR consultants Sharon and Alex (Esche & Alexander PR / BeautyPRpro) PLUS doing a hair fashion shoot with industry-renowned photographer Gary Lyons.
As promised there is a winner from each class. And the two winners are …
AM [...]
… Continue reading And the ABCH Winners Are …..
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