Salon PR Tip – Respect Editor’s Inboxes

You Think You Receive a Lot of Email? Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least.  Giant attachment files on your pitch news release email are often not appreciated. If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at … [Read more...]

How Scary Is Your On-Line Reputation?

Care for Your Personal and Professional Brands Freedom of Speech?  Sure! It’s a free country.  Post whatever you want. But, there are consequences. Google, Bing, Yahoo, and MSN are voracious eaters. They digest and spit out whatever they find associated with your name. What you say (and do) online comes home to roost where you probably don’t want it. When you (or a friend) post … [Read more...]

Salon Pro Facebook ‘Sins’ – Part I

Do You Use a Personal Facebook Profile for your Salon Industry Business? Many salon pros (and businesses) are using their Facebook personal profile for their professional side. You may have originally chosen to use your personal profile because: You could send ‘friend requests’ to anyone you wish (who will friend you back). You could comment on your ‘friends’ wall (if their wall allows … [Read more...]

Hair Photos – Slapping Posters Up on Walls?

Is it About Hair Photos, or Storytelling? There’s no shortage of salon professional hair photos in the beauty social media universe. Thousands of stylists spend hours uploading their hair photos to salon pro websites hoping to attract new clients, and show friends their good work. Sadly, with all that time and effort, most are just ‘posters on a wall’ with a 1-day lifespan … most often only … [Read more...]

Goodbye Boring Cut-A-Thons!

What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us: "I think perhaps we are not doing things that are "press" worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon.  It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly … [Read more...]

Make an Impression That Sticks

How Do You Make an Impression? PR is more than press releases, it's very much how we interact with others. Getting people to remember us by making an impression is one of all our daily business challenges.  What is it that differentiates us?  What makes us ‘memorable’? How we look? How we speak? What we say? How we behave? What we do? The answer of course is all of the above. We … [Read more...]

Your Salon VIP Card – The Media Attractor Factor

What's a VIP Card? It's a sure-fire way to catch the attention of your local media. Looking and feeling like a credit card, a salon VIP card is a 'flexible' discount device for salon or spa services and/or product purchases.  Although you will think of many other uses, our focus is on how you can use it to garner more local media awareness . . . without looking ... moochy. Although Salon … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK? On that topic, here's a post … [Read more...]

When Were You Happy Right Down to Your Very Soul?

Pay Day Yesterday! Like the “Starfish story” … we know we have done something important. We all work hard.  You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles.  We do what we do … over and over. We bring our experience and talent to the table every day for our friends and clients.  We share our information, experience, and observations to help … [Read more...]

And the ABCH Winners Are …..

Drum Roll Please We're announcing the winners :-) Were you in our "Make Your Clients Raving Facebook Fans" classes at the ABCH 'Energizing Summit' on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of 'Ultimate Imaging' for you and your business.  That's a full and fabulous $7,500-value day you'll share with national PR consultants Sharon and … [Read more...]

--> -->