Category Archives

Month Archives

What’s Your Excuse?

Some writings resonate

We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.

“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies.  Well we’ve solved that one for you. Check out PR [...]

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When Were You Happy Right Down to Your Very Soul?

Photo courtesy of Tolis Flioukas

Pay Day Yesterday!

Like the “Starfish story” … we know we have done something important.

We all work hard.  You, in the salon behind the chair, and we, in our BeautyPRpro and Esche & Alexander PR roles.  We do what we do … over and over.

We bring our [...]

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And the ABCH Winners Are …..

Drum Roll Please

We’re announcing the winners Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business.  That’s a full and [...]

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How To Become an ‘Overnight’ Salon PR Success

“The World is Filled with Talented, Poor Dreamers”

We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline.

Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood [...]

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Making Your Salon PR ‘Larger-Than-Life’ In a Smaller Market

Your ‘Appearance’ is a Basic Salon PR Ingredient

Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can:

Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections with their [...]

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So You Think You Can FaceBlogTwitLink?

Social Media is Excellent PR

We recently shared some knowledge with our class at the American Board of Certified Haircolorists (ABCH) Educational ‘Summit’.  For us it was a snapshot of 40 education-hungry colorists and what they knew about using social media to help them promote their business.  Only a few understood it much at all.

[...]

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Magic Media Interview Moments-Are You Prepared?

Brushing Up Your Interview Skills

Although this post is aimed a bit more at those who are newer to the game of getting media attention and what to do with it once you get it, we suspect a few old-timers could also use some brush-up on their interview skills as well.  Only the questions might [...]

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3 Hot Ideas to Make You Cool News

Early Birds Get the Worms

The media loves the ‘bleeding edge’.  News is about ‘new’ after all.  As always, it’s the ‘early bird that gets the worm’.  In this case the ‘worm’ is neighborhood, industry, and even national news pickup.  What’s the scoop?

Geolocation, and QR codes

… Smart Phone Technology and ‘smart’ [...]

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Seize the PR Moment!

Cosmetology Leads Among Respected Professions.

Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days.  We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data to [...]

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Where Have All the Mentors Gone?

Opportunities for PR happen not only because you are a talented salon professional and send out interesting news and photo releases. They happen because you are a part of people’s lives doing things that distinguish you from others in the crowd. You are a respected member of the community … a player .. you do [...]

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