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By Alexander Irving —
 1 comment so far Some writings resonate We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR. “I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR [...]     By Alexander Irving —
2 of you commented - join the conversation! “The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”. More recently, a guy named Samuel Goldwyn, a Hollywood [...] By Alexander Irving —
Add your thoughts & comments on this article Your ‘Appearance’ is a Basic Salon PR Ingredient Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can: Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections with their [...] By Sharon Esche —
4 of you commented - join the conversation! Slow Summer? Not Here It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the ‘back [...] By Alexander Irving —
9 of you commented - join the conversation! Help for the Unemployed is News – Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy [...] By Sharon Esche —
4 of you commented - join the conversation! Alex and I Are Passionate About Our Industry. Spa tent on the Capitol Steps We thought we’d share some of that with you in this post. It’s something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own [...] By Alexander Irving —
4 of you commented - join the conversation! This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I become [...] By Sharon Esche —
2 of you commented - join the conversation! Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media. What if [...] By Alexander Irving —
Add your thoughts & comments on this article We’ll See you There. If you’re within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there. ISSE is a golden opportunity to gather up great PR material and opportunities for you, and your [...] By Alexander Irving —
Add your thoughts & comments on this article PR ’old timers’ (sorry about that) as well as ‘newbies’ should always be hunting for ‘newsworthy’ ideas, tips and tricks of the trade. Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out and [...] |
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