Your ‘Appearance’ is a Basic Salon PR Ingredient
Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can:
Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections with their clients. Get closer to their local press. Diversify product offerings to match their clientele’s wishes.
It all happened gradually and manageably over the past couple of years, in a tough economy, and (if you’ve visited their website already), the results speak for themselves. Larger than [...]
… Continue reading Making Your Salon PR ‘Larger-Than-Life’ In a Smaller Market
Slow Summer? Not Here
It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the ‘back to school’ crowd brought business back to life. Now, enterprising salon owners take the ‘offense’ against the dreaded slow season by thinking fresh with great ideas that keep clients connected … and coming back!
No more allowing clients to forget about or abandon regular salon [...]
… Continue reading Cool Salon/Spa PR Ideas to Sizzle Up Your Summer!
Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media.
What if you were to build relationships with several fashion boutiques/stores in the area that retail the kinds of clothing your clients would be interested in? Perhaps you could start pulling together total ‘looks’ for your clients and their customers, creating special combo pricing ideas for clients/customers [...]
… Continue reading Newsworthy ‘Added Value’ for Your Clients – the Total ‘Look’
We’ll See you There.
If you’re within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there. ISSE is a golden opportunity to gather up great PR material and opportunities for you, and your salon/spa.
But before you pack and go, read Sharon’s top 10 PR suggestions for getting the most out of an industry event posted just prior to the International Haircolor Exchange (IHE). Do a little homework.
Most important ─ go to the event with a plan [...]
… Continue reading Beauty PR Opportunities Galore this Weekend