Goodbye Boring Cut-A-Thons!

Newsworthy Salon Events

What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us:"I think perhaps we are not doing things that are "press" worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon.  It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR."I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies.Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK?On that topic, here's a post … [Read more...]

How To Become an ‘Overnight’ Salon PR Success

Network Logo

“The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline.Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I … [Read more...]

Making Your Salon PR ‘Larger-Than-Life’ In a Smaller Market

redhead at Salon Bogar

Your 'Appearance' is a Basic Salon PR Ingredient Salon Bogar in Londonderry, New Hampshire, http://www.salonbogar.com and http://www.facebook.com/salonbogar is a ‘brilliant’ example of how a salon owner with commitment and determination can:Re-image their salon without going broke. Make the internet and social media work harder. Motivate their staff. Expand and grow their connections … [Read more...]

Cool Salon/Spa PR Ideas to Sizzle Up Your Summer!

Slow Summer? Not Here It's great to see salons and spas taking on the recession's summer season with some sizzlin' hot PR ideas that your clients – and the media – think are just plain 'cool'.  Gone are the days when the term 'slow summer' in the salon was expected, and accepted until the 'back to school' crowd brought business back to life.  Now, enterprising salon owners take the 'offense' … [Read more...]

HAIRCARE Live to Give – Damn Newsworthy!

Help for the Unemployed is News - Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage.Industry icon and former Vidal Sassoon Artistic Director Maurice Tidy and friend Gina Caruso recently launched their … [Read more...]

Getting Passionate About Your industry – WOW!

Alex and I Are Passionate About Our Industry.We thought we'd share some of that with you in this post. It's something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our own advice :-) I'm Still on a High What am I high about? We're fresh from the south steps of the California's State Capitol Building in … [Read more...]

Is Your Salon or Spa ‘Beloved’ in Your Community?

This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, "How can I become better known by my local press and community?" 'Get Real' in the … [Read more...]

Newsworthy ‘Added Value’ for Your Clients – the Total ‘Look’

Here's an example of creativity from a really 'style smart' blogsite www.thestylhouse.ca that ...Doesn't cost you a dime. Helps your clients get a total 'look'. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media.What if you were to build relationships with … [Read more...]

Beauty PR Opportunities Galore this Weekend

We'll See you There. If you're within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there.  ISSE is a golden opportunity to gather up great PR material and opportunities for you, and your salon/spa.But before you pack and go, read Sharon's top 10 PR suggestions for getting the most … [Read more...]