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By Sharon Esche, on July 25th, 2009 —
 3 of you commented - join the conversation! Slow Summer? Not Here It’s great to see salons and spas taking on the recession’s summer season with some sizzlin’ hot PR ideas that your clients – and the media – think are just plain ‘cool’. Gone are the days when the term ‘slow summer’ in the salon was expected, and accepted until the [...] By Alex Irving, on July 11th, 2009 —
9 of you commented - join the conversation! Help for the Unemployed is News – Catch the Wave! Maybe you should think about catching this wave. With unemployment a daily headline, human interest stories about people helping people who have lost jobs are sure-fire regional and local TV, print and internet news coverage. Industry icon and former Vidal Sassoon Artistic Director Maurice [...] By Sharon Esche, on June 6th, 2009 —
4 of you commented - join the conversation! Alex and I Are Passionate About Our Industry. Spa tent on the Capitol Steps We thought we’d share some of that with you in this post. It’s something we volunteer for and a good example of how industry volunteerism is valuable for building your personal brand. Yes, we do heed our [...] By Alex Irving, on May 1st, 2009 —
4 of you commented - join the conversation! This post inspired by a recent discussion with 27 year salon industry veteran Robin Gribbin and charter beautyprpro subscriber prize winner Meghanne Gibbon Haran of You Salon in Maryland. Also, it was a recent question by a new salon owner in the Salon and Spa Business Forum on Facebook who asked, “How can I [...] By Sharon Esche, on February 25th, 2009 —
2 of you commented - join the conversation! Here’s an example of creativity from a really ‘style smart’ blogsite www.thestylhouse.ca that … Doesn’t cost you a dime. Helps your clients get a total ‘look’. Develops a relationship with surrounding fashion- oriented boutiques you think would make good promotional partners AND Gives you something to crow about in the local media. What [...] By Alex Irving, on January 27th, 2009 —
Add your thoughts & comments on this article We’ll See you There. If you’re within reach of getting to the 2009 International Salon & Spa Expo in Long Beach, CA this weekend (Jan 31-Feb 2), we strongly suggest you get a move on and get there. ISSE is a golden opportunity to gather up great PR material and opportunities for you, and [...] By Alex Irving, on December 27th, 2008 —
Add your thoughts & comments on this article PR ’old timers’ (sorry about that) as well as ‘newbies’ should always be hunting for ‘newsworthy’ ideas, tips and tricks of the trade. Staying fresh and interesting for the media (and your clients) is not easy. It demands not only rummaging around in your own brain and brainstorming with your staff, but reaching out [...] By Sharon Esche, on December 17th, 2008 —
Add your thoughts & comments on this article Motivate Your Staff Beyond Belief and Generate Great PR in the Process I have TWO HUGE IDEAS to recommend to start the New Year off right for you and your staff: Enter Your Salon Team into NAHA ’09! (Note Deadline To Enter: Feb 2nd) Show Your Staff ‘I’m Not Just a Hairdresser‘, the 4-part [...] By Sharon Esche, on November 30th, 2008 —
4 of you commented - join the conversation! Catch the Wave PR-savvy salon and spa owners are ‘surfers’ . . . they are always looking for the next good PR ‘wave’. Well what are the first things companies look to cut when the economy hiccups – PR and advertising of course. It’s traditional! But, that’s good news for you! Slowing economies are [...] By Sharon Esche, on November 7th, 2008 —
Add your thoughts & comments on this article Beauty PR professionals attend industry events ‘differently’. It’s how we maximize the ‘show’ experience for our clients. With a few suggestions, you too can make every industry event work toward your PR success. The beauty show season is underway early this season, kicked off by the International Haircolor Exchange (IHE) in Anaheim this coming [...] |
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