By
Alex Irving, on January 8th, 2010 —
You Recommend Clients Change their Look, Don’t You?
“It is not necessary to change. Survival is not mandatory.” – William Edwards Deming (1900–1993)
Every hairdresser you know loves to be in the ‘news’ and to find a measure of fame … Why not? It’s a noble goal … and very doable for those willing [...]
By
Alex Irving, on December 7th, 2009 —
Our friend Jerry Tyler has an amazing attitude toward life, his career, his industry and his family. Sharon and I are proud to call Jerry a friend and applaud his many contributions over his 35 + years in the industry to the lives of so many professionals in the industry, from students to wizened [...]
By
Sharon Esche, on November 23rd, 2009 —
Thia Breen – President, North America, Estee Lauder Companies
I love meeting amazing and straightforward people like Thia Breen. She lifts me up with her own phenomenal career success story but stops me cold with forehead-slapping simple solutions to ‘OPSCOCC’ – other people’s self-created overly-complicated career challenges! (my term, not hers <g>) How [...]
By
Alex Irving, on October 17th, 2009 —
At Lightning Speed in Today’s World.
We just got our October issue of Beauty Industry Report (BIR) and immediately noticed Editor Mike Nave wrote the ‘Guest Columnist’ column himself this month. That’s unusual. Obviously, he had something important to say.
Mike’s topic was about bad PR. He was annoyed. Annoyed enough to need to [...]
By
Sharon Esche, on September 22nd, 2009 —
How Are You Perceived?
Public relations helps to shape and cultivate how others perceive you. But before you can focus your ‘public relations’ on others you need to shape and cultivate your story for yourself and be able to tell it effectively. That means you need to envision ‘yourself’ clearly. Then, and only then, [...]
By
Alex Irving, on September 13th, 2009 —
Today was unusual.
We got a hand-written card in the mail.
It stood out in the pile like a sore thumb. Hand-written, imagine that. Different … That took time.
We went back into the house where we usually toss the mail on the kitchen table for opening later, but not today. We stayed together [...]
By
Alex Irving, on June 19th, 2009 —
Why Have Over a Million People Watched This Video on YouTube?
It was shot at the Sasquatch Music Festival this year. Either you get it, or you don’t. Either you will do something with it … or you won’t. As always … the ball’s in your court.
If you don’t get it ( [...]