“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies.  Well we’ve solved that one for you. Check out PR [...]]]> Some writings resonate

We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.

“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies.  Well we’ve solved that one for you. Check out PR a la Carte.  Let’s not hear that particular excuse anymore. OK?

On that topic, here’s a post we received a copy of this morning from Seth Godin’s Blog . If you don’t subscribe to his blog, we suggest you do. Here it is, short and sweet.

Tip: There are many good cameras with decent flash capability these days but for your information, we always carry a little Casio Exlim Z750 purchased a [...]]]> If you are headed for the International Haircolor Exchange (IHE) event November 9^th I promised you some photo tips for getting good editorial shots with your digital snapshot camera.

Tip: There are many good cameras with decent flash capability these days but for your information, we always carry a little Casio Exlim Z750 purchased a couple of years ago. Great little pocket sized camera with an excellent ‘better than many’ flash capability. 7.2 Megapixels . . . more image than we ever need.

Occasionally, we (or the magazines) get emails with photos that are simply too pixel-lean (small). They look fine on a computer screen at 72-100 pixels per inch (ppi) but make a 3″ wide print and it’s fuzzy, pixelated and unusable.

As you think about taking pictures during an industry show, here are a few rules of thumb for getting good digital snapshot camera images for editorial use.

1. Set your camera to create images at a minimum of 1200 x 1800 ppi (approx 4″x6″ print size at 300 dpi). More is better of course, but this number is safe. You can always eliminate excess pixels for web use, but you can’t add them after the fact to gain improved print quality.
2. Most smaller snapshot cameras have limited flash capability. Keep your people groups small (3-6 people). Don’t expect your flash to evenly illuminate a wider area than that. A good distance between camera and subject(s) is between 8-12 feet.
3. Outdoors, or on a show floor, set your camera flash to always flash. This compensates for bright areas (spotlights, bright booth backgrounds, etc) that can fool your camera’s light meter leaving your subjects faces dark and/or shadowed. (Here’s a photo taken for Beauty Fashion Magazine of an in-store Paco Rabanne promotion. The store lighting was enough to illuminate and without forcing the flash the people faces would be muted and dark)

   

4. Take 2 or 3 photos of the same shot. Avoid discovering later on that someone in your group has their eyes half-lidded in the middle of a blink on the only shot you have. Here’s your worst nightmare. no forced flash and the subjects are all half-lidded with the background lighting overpowering the camera’s light meter. Yipes! Don’t let this happen to you.

   

5. Write down the names (check spellings) and titles of who is in your picture. Pictures need captions and editors most often want to ID the people in the picture.That’s it. See . . .painless.

Here’s a little resolution chart

Pixels to Prints — Minimum Resolution Guidelines
Print Size	Pixels for 300 ppi
4 x 6 inches	1200 x 1800
5 x 7 inches	1500 x 2100
8 x 10 inches	2400 x 3000
11 x 14 inches	3300 x 4200

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