Salon PR Tip – Respect Editor’s Inboxes

You Think You Receive a Lot of Email? Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least.  Giant attachment files on your pitch news release email are often not appreciated. If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at … [Read more...]

Salon PR Tip – Understand Editorial Media Requirements

Online and Print are Two Different Beasts What looks fine on a computer screen is often totally unusable for print publication.  We recommend you invest the time to learn about DPI (dots per inch)  vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc. It's annoying (and time-wasting) when an editor asks for a print-ready … [Read more...]

Goodbye Boring Cut-A-Thons!

What is a Newsworthy Salon Fundraiser? A talented salon owner/manager asked us: "I think perhaps we are not doing things that are "press" worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon.  It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly … [Read more...]

What’s Your Excuse?

Some writings resonate We've heard every reason and excuse in the book for salon professionals not doing anything about their PR. "I can't afford to hire a PR agency.", or, I can't afford monthly commitments".  Those two have always been the biggies. Well we've figured that one out for you. Check out PR a la Carte.   Don't want to hear those two anymore. OK? On that topic, here's a post … [Read more...]

Are You a Self-Sabotaging Salon Pro?

Just talk ... It's upsetting. ... and it always makes us sad. The wishers ... the dreamers .... the pretenders ... the talkers .... so very few actual starters. So many stylists talk a good game.  They talk about about stepping out from the crowd.  They talk about what they are going to do for themselves tomorrow.  They talk about entering the 'big pool' ... NAHA or the Contessas, or some … [Read more...]

And the ABCH Winners Are …..

Drum Roll Please We're announcing the winners :-) Were you in our "Make Your Clients Raving Facebook Fans" classes at the ABCH 'Energizing Summit' on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of 'Ultimate Imaging' for you and your business.  That's a full and fabulous $7,500-value day you'll share with national PR consultants Sharon and … [Read more...]

How To Become an ‘Overnight’ Salon PR Success

“The World is Filled with Talented, Poor Dreamers” We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline. Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”.  More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I … [Read more...]

Seize the PR Moment!

Cosmetology Leads Among Respected Professions. Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days.  We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there's some solid career data to make a strong case for just how 'smart' a decision you made to those … [Read more...]

Internet Press Release Distribution – A Primer

It Used to Be Simpler Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services.  Bacon’s & Burelle’s  (renamed Cision and Burelles Luce respectively).  These industry biggies offer PR professionals and companies full-service  media research, lists, & clipping & monitoring for … [Read more...]

Compelling Copy Gets You Published

by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com.  Visit her website at betterwritinggroup.com. Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases in order to transform them into publishable articles.  And now, with … [Read more...]

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