You Think You Receive a Lot of Email?
Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated.
If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at it (and a download link).
If they’re interested, you’ll hear back from them and they will ask for a larger magazine-print size (300 dpi copy) as [...]
… Continue reading Salon PR Tip – Respect Editor’s Inboxes
Online and Print are Two Different Beasts
What looks fine on a computer screen is often totally unusable for print publication. We recommend you invest the time to learn about DPI (dots per inch) vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc.
It’s annoying (and time-wasting) when an editor asks for a print-ready image and you send a 72 DPI, web-ready image with JPEG artifacts and stretching (ugh). What they really could use is a high-resolution TIFF, PNG or low-compression JPG. If you don’t understand what I am talking about, [...]
… Continue reading Salon PR Tip – Understand Editorial Media Requirements
It Used to Be Simpler
Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services. Bacon’s & Burelle’s (renamed Cision and Burelles Luce respectively). These industry biggies offer PR professionals and companies full-service media research, lists, & clipping & monitoring for blogs, print and TV. In the past couple of years, excellent upstart Vocus joined the battle for our hearts and minds.
These major media services all have annual subscription fees that although not inexpensive (read thousands), to their credit and favor, [...]
… Continue reading Internet Press Release Distribution – A Primer
by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com. Read her blogs at modernsalonlearning.com and beautyschooladvisor.com and visit her website at betterwritinggroup.com.
Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases in order to transform them into publishable articles. And now, with skimpy skeleton staffs, more than ever editors select for publication those pieces that need minimum tweaking. If you see the same people getting press over and over, that’s why.
How can your salon or [...]
… Continue reading Compelling Copy Gets You Published