By Alexander Irving —
  You Think You Receive a Lot of Email?
Magazine editors, TV segment producers, and our industry editors probably receive 50 times your volume … at least. Giant attachment files on your pitch news release email are often not appreciated.
If your pitch and news release has a photo or a video included (and it should), include it via a link to a large enough JPG file for them to get a good look at it (and a download link).
If they’re interested, you’ll hear back from them and they will ask for a larger magazine-print size (300 dpi copy) as [...]
… Continue reading Salon PR Tip – Respect Editor’s Inboxes
By Alexander Irving —
 Online and Print are Two Different Beasts
What looks fine on a computer screen is often totally unusable for print publication. We recommend you invest the time to learn about DPI (dots per inch) vs. PPI (Pixel density), screen size (pixels) vs. print size (inches), image file types (strengths and shortcomings), etc.
It’s annoying (and time-wasting) when an editor asks for a print-ready image and you send a 72 DPI, web-ready image with JPEG artifacts and stretching (ugh). What they really could use is a high-resolution TIFF, PNG or low-compression JPG. If you don’t understand what I am talking about, [...]
… Continue reading Salon PR Tip – Understand Editorial Media Requirements
By Alexander Irving —
 What is a Newsworthy Salon Fundraiser?
A talented salon owner/manager asked us:
“I think perhaps we are not doing things that are “press” worthy enough for our salon fundraisers. We want to do community salon fundraiser activities, but on a more personal level than just a walk-a-thon. It has been difficult to find a cause to devote our time to, and one that our team really gets into, truly connects with, and cares about. Then it’s about getting everyone on board, or just finding something they are willing it give up a day of their weekend, or an evening to [...]
… Continue reading Die! Cut-A-Thon … Die!
By Alexander Irving —
 Some writings resonate
We’ve heard every reason and excuse in the book for salon professionals not becoming successful with their own PR.
“I can’t afford monthly PR agency fees“, or, “I can’t afford multi-month commitments right now“. Those two have always been among the biggies. Well we’ve solved that one for you. Check out PR a la Carte. Let’s not hear that particular excuse anymore. OK?
On that topic, here’s a post we received a copy of this morning from Seth Godin’s Blog . If you don’t subscribe to his blog, we suggest you do. Here it is, short and [...]
… Continue reading What’s Your Excuse?
By Alexander Irving —
 Just talk … It’s upsetting.
… and it always makes us sad.
The wishers … the dreamers …. the pretenders … the talkers …. so very few actual starters.
So many stylists talk a good game. They talk about about stepping out from the crowd. They talk about what they are going to do for themselves tomorrow. They talk about entering the ‘big pool’ … NAHA or the Contessas, or some other great PR opportunity.
I don’t mean I’m upset because they miss out on being as famous as Nick Arrojo, or Vivienne Mackinder … Very few do. I mean [...]
… Continue reading Are You a Self-Sabotaging Salon Pro?
By Sharon Esche Irving —
 Drum Roll Please
We’re announcing the winners Were you in our “Make Your Clients Raving Facebook Fans” classes at the ABCH ‘Energizing Summit’ on June 12th? If so, you got the secret password to enter our June 19th drawing for a complimentary Day of ‘Ultimate Imaging’ for you and your business. That’s a full and fabulous $7,500-value day you’ll share with national PR consultants Sharon and Alex (Esche & Alexander PR / BeautyPRpro) PLUS doing a hair fashion shoot with industry-renowned photographer Gary Lyons.
As promised there is a winner from each class. And the two winners are …
AM [...]
… Continue reading And the ABCH Winners Are …..
By Alexander Irving —
 “The World is Filled with Talented, Poor Dreamers”
We don’t remember who gets attribution for that quote, but our BeautyPRpro header copy above reflects how we feel about that headline.
Several thousand years ago a Roman philosopher said, “Luck is what happens when preparation meets opportunity”. More recently, a guy named Samuel Goldwyn, a Hollywood producer/movie mogul said, “The harder I work, the luckier I get”.
Well, odds are you’re not going to be ‘hit by lightening’ and hired for that new reality TV series on Bravo, so you better start planning how you are going to get noticed and [...]
… Continue reading How To Become an ‘Overnight’ Salon PR Success
By Sharon Esche Irving —
 Cosmetology Leads Among Respected Professions.
Those of you that chose the career of ‘cosmetology’ can hold your heads up even higher these days. We know you have often had to endure annoying public opinion, comment, and yes … even sarcasm about having chosen to be a hairdresser. Well, now there’s some solid career data to make a strong case for just how ‘smart’ a decision you made to those who would have preferred you became a doctor, a lawyer, or a teacher. Someone has taken a highly credible approach to analyzing careers that you can place on the table that [...]
… Continue reading Seize the PR Moment!
By Alexander Irving —
 It Used to Be Simpler
Those of us in the PR game a decade ago remember when internet press release distribution was a paid service offered mostly by PR industry dominant media services. Bacon’s & Burelle’s (renamed Cision and Burelles Luce respectively). These industry biggies offer PR professionals and companies full-service media research, lists, & clipping & monitoring for blogs, print and TV. In the past couple of years, excellent upstart Vocus joined the battle for our hearts and minds.
These major media services all have annual subscription fees that although not inexpensive (read thousands), to their credit and favor, [...]
… Continue reading Internet Press Release Distribution – A Primer
By admin —
 by Guest Poster Rosanne Ullman, contributing editor to Modern Salon, Salon Today, Renew, INOurSalon, FirstChair and firstchair.com. Read her blogs at modernsalonlearning.com and beautyschooladvisor.com and visit her website at betterwritinggroup.com.
Even before the current stream of layoffs, editors at newspapers, magazines and websites had little time to fix, plump up or pare down press releases in order to transform them into publishable articles. And now, with skimpy skeleton staffs, more than ever editors select for publication those pieces that need minimum tweaking. If you see the same people getting press over and over, that’s why.
How can your salon or [...]
… Continue reading Compelling Copy Gets You Published
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